Is it 10 cents or maybe 100 dollars?
Ever lost a customer over just a few cents?
Listen to my story from my McDonald’s days and learn how small mistakes can lead to big consequences in customer relationships.
It’s a wake-up call for all businesses to prioritize customer satisfaction!
SOURCES:
https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
https://www.vox.com/the-goods/22870250/nft-beanie-baby-price-guide-bubble-princess-value
https://www.npr.org/2024/03/10/1236458377/charity-roundup-donations-stores-fundraising
Attributions:
https://unsplash.com/@volchochka for the McDonalds coffee picture
https://unsplash.com/@heyquilia for the picture of money
https://unsplash.com/@_bellecollective for the couple holding hands picture
https://unsplash.com/@silverkblack for the coffee serving picture
https://unsplash.com/@kellysikkema for the broken heart picture
https://unsplash.com/@getswello for the person on the phone picture
The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.
Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!
The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.
And the next best way is to share!
For more episodes:
https://www.youtube.com/@TheMarketingGateway
Copyright 2025, The Research & Planning Group, Inc.
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