Episode 14 – Marketing Showdown: The Xbox 360 vs The PlayStation 3

How did Microsoft come out in front of Sony in the console war of the early 2000’s? Let’s find out!

Ever wondered how the Xbox 360 became a gaming powerhouse? It all started with a bold marketing strategy that shifted the gaming landscape!

Find out how Microsoft turned what many would consider a massive loss on the original Xbox into a monumental win with the Xbox 360!

The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.

Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!

The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.

And the next best way is to share!

For more episodes:

https://www.youtube.com/@TheMarketingGateway

Copyright 2025, The Research & Planning Group, Inc.

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