1, 2, 3, 4, 5, Everybody in the car so come on let’s write a survey!
Have you ever thought about what goes into writing a great survey? Well here are some tips for you!
This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/
(more…)Another great interview in the books!
Let’s dive in to ABM, a recommendation for a marketing AI tool, and more in today’s interview!
Today we are talking to Brianna Miller!
About Brianna:
Brianna is a results-driven digital marketing leader with over 15 years of experience, passionate about building data-informed strategies that align marketing efforts with real business growth. Specializing in B2B, healthcare, and SaaS sectors, she thrives on simplifying the complexities of marketing to help teams create powerful, aligned, and effective campaigns. Brianna’s expertise lies in developing scalable marketing engines, with a focus on account-based marketing (ABM), sales and marketing alignment, and leveraging technology to drive measurable success. In addition to her professional accomplishments, Brianna is dedicated to advancing the industry and mentoring the next generation of marketing leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, where she teaches Marketing Strategy and inspires future marketers. Her commitment to innovation is further demonstrated through her role as a 3Sixty Insights Global Executive Advisory Council member, her contributions to http://Martech.org, and her active participation on several boards, including the UMSL College of Business Marketing Advisory Board and the MarTech Conference programming committee. Brianna has shared actionable insights at over 20 industry events and has been featured on numerous popular marketing podcasts. As a speaker, she is known for making complex concepts approachable and equipping audiences with strategies they can apply immediately, covering topics from ABM trends to practical AI applications.
Contact Brianna: https://www.linkedin.com/in/briannamill3r/
Brianna’s plug: https://www.ama.org/
(more…)I even dressed up for the occasion!
Can the third time really be a charm for Eddie Bauer? I sure hope so!
This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/
SOURCE:
https://www.eddiebauer.com/blogs/blog/the-first-patent-a-shuttlecock https://www.eddiebauer.com/blogs/blog/hypothermia-the-origin-of-the-skyliner-down-jacket https://www.fastcompany.com/91129776/what-really-killed-red-lobster-bankruptcy-private-equity https://www.nydailynews.com/2026/02/02/eddie-bauer-closing-stores-north-america-bankruptcy/ https://www.businessinsider.com/eddie-bauer-stores-risk-closures-operator-nears-bankruptcy-2026-2
Picture sources:
https://mallofamerica.com/directory/eddie-bauer https://www.sprezza.xyz/p/menswear-is-repurposed-military-wear https://digitalcollections.lib.washington.edu/digital/collection/imlsmohai/id/15649/ https://www.eddiebauer.com/
(more…)Live in St. Louis, it’s The Marketing Gateway!
If you have ever wondered how software development relates to sketch comedy, how to keep people looking for information in the age of zero-click searches, or how a few simple questions can build a lot of trust, this is the interview for you!
Today, we have Dan Gower, VP of Marketing at Sketch Development!
About the founder of Sketch: https://appdevelopermagazine.com/from-snl-to-software/
The blog post Dan mentioned: https://www.sketchdev.io/blog/build-ai-agents-without-coding
Dan’s plug: https://www.sketchdev.io/
Contact Dan: https://www.linkedin.com/in/gowerdan/
About Dan: Dan is the VP of marketing at Sketch Development Services, a software consultancy based in Webster Groves, MO. His meandering career previously included roles in account management, five years of self-employment as a marketing and sales consultant, and a stint as an IT business analyst. Now he’s working to get the word out about Sketch, which has used lessons from sketch comedy troupes to become a top US-based software firm serving some of the world’s largest organizations.
(more…)The chicken wings aren’t even that good…
Hooters, we all know of it, and maybe you love it, but do they have what it takes to change their brand?
This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/
SOURCES: https://docs.google.com/document/d/1T-oaJYtfCr2lBFitwSl3TqEbzEOSX9Ro1uX7YFqLukA/edit?usp=sharing
(more…)You’re going to really like this one folks!
How do you manage teaching in the age of AI? Does traditional media still have value with the rise of streaming and other online focused content?
We are talking about that, and so much more, in today’s interview with Hannah Frisch!
Contact Hannah: https://www.linkedin.com/in/hannah-frisch/
Hannah’s Plug: https://www.ama.org/
About Hannah:
Specializing in digital marketing, education, and community leadership, Hannah helps brands grow through strategies that blend creativity with data-driven results. As Co-President of AMA Saint Louis and Founder of Frisch Digital, she leads initiatives that connect, mentor, and inspire the next generation of marketers while building innovative campaigns for clients. Hannah also serves as Digital Marketing Manager at Ecolink and Adjunct Professor of Marketing at Webster University, and Secretary of the Southern Illinois University – Carbondale School of Marketing & Management Advisory board, bridging industry insights with academic growth. With experience spanning SEO, content, brand strategy, and community engagement, Hannah thrives on creating meaningful connections and driving impact for organizations that value purpose and growth.
(more…)Here’s some money. Go see a Star War.
The rise, and fall, and rise again, and fall again of Star Wars. Did things get marketed the right way, or would it have even mattered?
This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/
Sources: https://docs.google.com/document/d/1U_9wsZZAJOq1mFZBYAnbjhanHTTuCNKZgl5r2Me94xo/edit?usp=sharing
(more…)You all know I love to learn, and learn I did talking to Dino!
Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much?
Today we are talking about that, and more, with Dino Delic!
About Dino:
Most comms teams are stuck reporting activities instead of proving impact. I help them change that. As the creator of the Data-Driven Communications (DDC) Framework, I work with Fortune 1000 comms leaders to build three capabilities most teams never learn:
→ Strategic Alignment — connect comms work to business priorities
→ Actionable Intel — create intelligence, not just dashboards
→ Demonstrate Impact — show outcomes, not just outputs
The proof:
→ 500+ communicators across 300+ have taken the DDC Maturity Assessment
→ $2.1M in pipeline influenced by DDC-trained teams
→ 7-point higher retention among DDC customers
I host “Earning Your Seat” — a podcast featuring comms leaders who’ve made the leap from order-taker to trusted advisor.
I run workshops worldwide (London, NYC, Tokyo, Sydney, and more).
Contact Dino: https://www.linkedin.com/in/dinodelic/
Dino’s plug: https://www.linkedin.com/smart-links/AQEscxgQOwIDNA
(more…)Travel sports is how I traveled as much as I did as a child. – Holly
Travel sports may not be the most convenient as far as time and money for a family, but it can be pretty great for a local economy!
This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/
SOURCES:
https://sportsplanningguide.com/the-next-evolution-of-youth-sports-destinations/ https://www.deseret.com/sports/2024/03/12/pros-cons-travel-sports/ https://projectplay.org/news/2025/2/24/project-play-survey-family-spending-on-youth-sports-rises-46-over-five-years https://medium.com/@groundwork_bill/the-most-and-least-expensive-travel-sports-4f6664d3c2e2 https://youthsportsbusinessreport.com/sports-travel-industry-trends-2025-expert-insights-on-growth-youth-sports-and-major-events/
(more…)I, for one, enjoy working from home.
Working from home becoming increasingly normal was one of the only good things that came from the pandemic. Unfortunately for some businesses, that came at a huge cost. This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/
SOURCES:
https://www.thestreet.com/restaurants/troubling-trend-forces-surprising-restaurant-closures-time-out-market
https://www.bizjournals.com/stlouis/news/2026/01/21/office-momentum-weber-shandwick-st-louis.html
https://wfhresearch.com/wp-content/uploads/2026/01/WFHResearch_updates_January2026.pdf
Photo Credits:
Stadium one west building: https://www.bizjournals.com/stlouis/news/2023/11/30/anthem-to-add-250-workers-downtown-st-louis.html
Timeout Boston: https://www.timeout.com/time-out-market-boston/faqs
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