Category: Interviews

6… 7…?

Today’s episode has some really great insight into marketing and content! We’re talking to Cody Goodrich!

About Cody: Cody Goodrich is a marketing and digital strategy leader with more than 10 years of experience driving brand growth through creative strategy and high-impact campaigns. Known for blending big-picture vision with hands-on execution, Cody has led teams through complex challenges and built brand initiatives that deliver measurable business results. Grounded in a leadership style centered on empathy, clarity, and collaboration, Cody brings practical insight and creative energy to topics spanning brand strategy, campaign development, and modern marketing leadership. His work focuses on helping teams simplify complexity, build scalable marketing systems, and create work that is both strategic and human.

Cody’s plug/Contact Cody: https://www.linkedin.com/in/cody-goodrich-mba/

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Another great interview in the books!

Let’s dive in to ABM, a recommendation for a marketing AI tool, and more in today’s interview!

Today we are talking to Brianna Miller!

About Brianna:

Brianna is a results-driven digital marketing leader with over 15 years of experience, passionate about building data-informed strategies that align marketing efforts with real business growth. Specializing in B2B, healthcare, and SaaS sectors, she thrives on simplifying the complexities of marketing to help teams create powerful, aligned, and effective campaigns. Brianna’s expertise lies in developing scalable marketing engines, with a focus on account-based marketing (ABM), sales and marketing alignment, and leveraging technology to drive measurable success. In addition to her professional accomplishments, Brianna is dedicated to advancing the industry and mentoring the next generation of marketing leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, where she teaches Marketing Strategy and inspires future marketers. Her commitment to innovation is further demonstrated through her role as a 3Sixty Insights Global Executive Advisory Council member, her contributions to http://Martech.org, and her active participation on several boards, including the UMSL College of Business Marketing Advisory Board and the MarTech Conference programming committee. Brianna has shared actionable insights at over 20 industry events and has been featured on numerous popular marketing podcasts. As a speaker, she is known for making complex concepts approachable and equipping audiences with strategies they can apply immediately, covering topics from ABM trends to practical AI applications.

Contact Brianna: https://www.linkedin.com/in/briannamill3r/

Brianna’s plug: https://www.ama.org/

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Live in St. Louis, it’s The Marketing Gateway!

If you have ever wondered how software development relates to sketch comedy, how to keep people looking for information in the age of zero-click searches, or how a few simple questions can build a lot of trust, this is the interview for you!

Today, we have Dan Gower, VP of Marketing at Sketch Development!

About the founder of Sketch: https://appdevelopermagazine.com/from-snl-to-software/

The blog post Dan mentioned: https://www.sketchdev.io/blog/build-ai-agents-without-coding

Dan’s plug: https://www.sketchdev.io/

Contact Dan: https://www.linkedin.com/in/gowerdan/

About Dan: Dan is the VP of marketing at Sketch Development Services, a software consultancy based in Webster Groves, MO. His meandering career previously included roles in account management, five years of self-employment as a marketing and sales consultant, and a stint as an IT business analyst. Now he’s working to get the word out about Sketch, which has used lessons from sketch comedy troupes to become a top US-based software firm serving some of the world’s largest organizations.

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You’re going to really like this one folks!

How do you manage teaching in the age of AI? Does traditional media still have value with the rise of streaming and other online focused content?

We are talking about that, and so much more, in today’s interview with Hannah Frisch!

Contact Hannah: https://www.linkedin.com/in/hannah-frisch/

Hannah’s Plug: https://www.ama.org/

About Hannah:

Specializing in digital marketing, education, and community leadership, Hannah helps brands grow through strategies that blend creativity with data-driven results. As Co-President of AMA Saint Louis and Founder of Frisch Digital, she leads initiatives that connect, mentor, and inspire the next generation of marketers while building innovative campaigns for clients. Hannah also serves as Digital Marketing Manager at Ecolink and Adjunct Professor of Marketing at Webster University, and Secretary of the Southern Illinois University – Carbondale School of Marketing & Management Advisory board, bridging industry insights with academic growth. With experience spanning SEO, content, brand strategy, and community engagement, Hannah thrives on creating meaningful connections and driving impact for organizations that value purpose and growth.

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You all know I love to learn, and learn I did talking to Dino!

Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much?  

Today we are talking about that, and more, with Dino Delic!  

About Dino:

Most comms teams are stuck reporting activities instead of proving impact. I help them change that. As the creator of the Data-Driven Communications (DDC) Framework, I work with Fortune 1000 comms leaders to build three capabilities most teams never learn:

→ Strategic Alignment — connect comms work to business priorities

→ Actionable Intel — create intelligence, not just dashboards

→ Demonstrate Impact — show outcomes, not just outputs

The proof:

→ 500+ communicators across 300+ have taken the DDC Maturity Assessment

→ $2.1M in pipeline influenced by DDC-trained teams

→ 7-point higher retention among DDC customers

I host “Earning Your Seat” — a podcast featuring comms leaders who’ve made the leap from order-taker to trusted advisor.

I run workshops worldwide (London, NYC, Tokyo, Sydney, and more).  

Contact Dino: https://www.linkedin.com/in/dinodelic/  

Dino’s plug: https://www.linkedin.com/smart-links/AQEscxgQOwIDNA 

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Even MORE brands today!

Today we are talking about even more brands from childhood favorites to some more culturally influenced ones!

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Guess who’s back? Back again!

Today Trish, Holly, and I are talking about brands and what we know about them!

It is interesting to see where how certain things intersect with us sometimes, regardless of age or gender!

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This was such fun interview! Thanks again to Brandon for coming on!

Here is part 2 of my interview with Brandon! This was a really fun interview for me, so I am excited to share it with everyone!

Brandon’s bio:

“Better questions reveal better truth.”

Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers.

Also founder of Human Driven Understanding, a market research company that reveals how and why a company’s best clients buy so that they can replicate the journey and increase revenue.

Contact Brandon: https://www.linkedin.com/in/brandontowl/

Brandon’s plugs:

Brandon’s company: https://hdunderstanding.com/

Support local! The coffee shops mentioned:

https://www.livingroomstl.com/

https://www.telvastl.com/

https://kaldiscoffee.com/

https://www.antagonistcafe.com/ https://e61cafe.com/

https://www.northwestcoffee.com/

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Part 2 will be posted tomorrow!

From neuroscience facts to marketing know how, Brandon truly has it all!

Today is part 1 of our interview, and I really enjoyed getting to speak with him. Tune in tomorrow for part 2!

Brandon’s bio:

“Better questions reveal better truth.” Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers.

Also founder of Human Driven Understanding, a market research company that reveals how and why a company’s best clients buy so that they can replicate the journey and increase revenue.

Contact Brandon: https://www.linkedin.com/in/brandontowl/

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Very special guests indeed!

Today, I’m speaking with the 2 people that help keep this show going, Trish Mertens and Holly Wooten!

Trish is in charge of scheduling for the podcast, but she is also our interview coordinator on the RPG side. Holly is the in charge of production, but also does data analysis on the RPG side.

I enjoyed getting to have a casual chat with them, while getting to introduce them to our audience, and I look forward to getting to record our 2nd part!

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