Today we continue talking to the incredible Dr. Perry Drake!
In Part 2 we talk much more about the Midwest Digital Marketing Conference, which is happening April 29 and 30 here in St. Louis! You can learn more at https://bestmarketingconference.com/
Dr. Drake is the Department Chair and Full Teaching Professor at the University of Missouri–St. Louis and Founder of the Midwest Digital Marketing Conference
Contact Dr. Perry Drake: https://www.linkedin.com/in/perrydrake/
Today we are talking to the incredible Dr. Perry Drake!
He has some very insightful things to say, and if you would like to hear more from him, you can attend the Midwest Digital Marketing Conference!
You can learn more at https://bestmarketingconference.com/
Dr. Drake is the Department Chair and Full Teaching Professor at the University of Missouri–St. Louis and Founder of the Midwest Digital Marketing Conference
Contact Dr. Perry Drake: https://www.linkedin.com/in/perrydrake/
April 9th was the annual AMA STL conferance, and it was a great time! Today we are listening to some marketing confessionals from some of the amazing guests!
If you would like to be a part of the St. Louis chapter of the AMA and come to future events, please visit the AMA website: https://amasaintlouis.org/
This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.
This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.
We love telling stories here at The Marketing Gateway!
How is story telling a marketing tool? Find out that, and more, in today’s interview with Tom Ruwitch!
About Tom:
Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps business leaders create, deliver, and track client-attracting content and cure tech headaches. In 2001, Tom founded the email marketing software and services company MarketVolt. This was before most business people had even heard of email marketing, much less tried it. MarketVolt licensed its groundbreaking software to businesses around the globe, and it operated as a full-service agency – helping businesses of all sizes attract prospects and land clients with online and offline marketing strategies and tactics. After selling MarketVolt in 2019, Tom founded Story Power Marketing. Authors, coaches, and other experts hire Tom to transform their content from boring to brilliant – without writer’s block – so prospects tune in, turn on and buy. In 2021, Tom launched Implementum — an all-in-one marketing, operations, and analytics platform that includes customized, done-for-you campaigns, strategy, and hands-on-training. Implementum helps business leaders build automated marketing machines so they can grow and profit without tech headaches.
Poker actually translates to marketing pretty well!
How can poker skills translate over to marketing? Find out today when we talk to Ryan Green!
About Ryan:
Ryan brings over 15 years of experience in marketing and analytics. In 2014, Ryan became the first employee of Coegi, launching the day-to-day operations of the company. He later assumed the role of Operations Director, overseeing the implementation of Coegi’s tech stack on The Trade Desk, DV360, White Ops, 4C, and Abode. After three years as the Senior Vice President of Marketing & Innovation, Ryan has recently launched The Last Splash, a media consultancy which aims to help brands navigate the complex world of the modern media ecosystem.
He’s a former student of mine, and now a friend, and I’m excited to have him on the show!
What is people analytics, and how does it relate to marketing? Find out today as we talk with Richmond Addo Danquah!
About Richmond:
With a global lens and a passion for solving business-critical problems, I lead People Analytics for 3 business groups at Thermo Fisher Scientific, impacting over 43,000 employees worldwide. My role bridges data, research and strategy, partnering with senior leaders across HR, & the business (Finance, Commercial, Operations, R&D, etc ) to inform decisions that drive performance, efficiency, and growth. My work spans a broad portfolio of high-impact initiatives, including: _Organizational health and retirement risk analyses_ Accelerated hiring strategies for commercial teams _Identifying traits of top-performing sales reps_Location & Cost Optimization Strategy _Product Management Team Enhancement_Identifying and mitigating preventable turnover issues specifically for Early tenures & HIPOs _Training 200+ global HR professionals to adopt self-service analytics_ Spans & layers optimization, leadership pipeline reviews, and more Each project is designed to not just answer questions but to spark action to improve business outcomes. I bring a unique blend of business & financial acumen, data fluency, research skills and a builder’s mindset to every engagement.
Networking is an important part of marketing, so let’s talk about it!
We have a real treat of a guest today! We are talking to Priscilla McKinney!
About Priscilla:
Priscilla McKinney is the CEO and Momma Bird at Little Bird Marketing, home of SOAR™ and Revenue Sprints, proprietary content processes designed to create sustainable revenue generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. She is a serial entrepreneur, host of two podcasts and author of “Collaboration is the New Competition”. She is a popular speaker and podcast guest, recipient of many design, entrepreneurship and industry awards including the Insights Association’s Laureate designation. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Don’t give her caffeine. She doesn’t need it.
Another great interview with someone from the St. Louis AMA!
Today we have Zane Creek, an expert on SEO!
About Zane:
Midwest-born and based in St. Louis, Zane is an associate-level, full-stack marketer currently working as an SEO consultant. He returned to St. Louis 2 years ago, following a 2-year stay in Germany, living and working as a junior US ambassador and eCommerce manager/international marketing coordinator. Specializing in traditional, local, and AI SEO with a background in web development, ecommerce advertising, marketing management, and data analysis, he has a strong interest in business process automation and marketing data analysis. Alongside his full-time work, Zane consults independently, building and optimizing websites and producing video projects.