The Marketing Gateway

Category: Episodes

  • Episode 57 – The Hidden Cost of Working From Home

    I, for one, enjoy working from home.

    Working from home becoming increasingly normal was one of the only good things that came from the pandemic. Unfortunately for some businesses, that came at a huge cost. This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    SOURCES:

    https://www.thestreet.com/restaurants/troubling-trend-forces-surprising-restaurant-closures-time-out-market

    https://www.bizjournals.com/stlouis/news/2026/01/21/office-momentum-weber-shandwick-st-louis.html

    https://wfhresearch.com/wp-content/uploads/2026/01/WFHResearch_updates_January2026.pdf

    Photo Credits:

    Stadium one west building: https://www.bizjournals.com/stlouis/news/2023/11/30/anthem-to-add-250-workers-downtown-st-louis.html

    Timeout Boston: https://www.timeout.com/time-out-market-boston/faqs

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  • Episode 56 – All About Perceptual Maps

    Following the maps that lead to marketing information.

    You’ve heard of the map to the stars, but what about a map for marketing? Perceptual maps fill that role for us, and I’m going to explain them for you on today’s episode!

    SOURCE: https://www.youtube.com/watch?v=FQ2XGgbNXWY

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    (more…)

  • Episode 55 – The True Story Behind Breakfast Cereal

    Never flake on breakfast!

    From the sanitarium to the supermarket, let talk about the history of breakfast, and how it played into marketing!

    SOURCES: https://docs.google.com/document/d/1Np2otFsqJE171_e_MXsh2fxIDybcRx1O39LcoBo6C7s/edit?usp=sharing

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    (more…)

  • Episode 54 – Why a Logo is So Much More than Some Words and Clipart

    I hope our logo is okay….

    Have you ever wondered what the thought process behind making a logo is? What do designers think of? What steps do they go through to ensure it fits the prompt?

    I did too, so I picked up a book about it! Let’s talk all about logos and how simple choices aren’t really that simple.

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

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  • Episode 53 – How we are Blurring the Lines between B2B, B2C, C2C and C2B

    As easy as 123, B2B!

    You may know what B2B means, but what about B2C,C2C, and C2B? Let’s talk about it in today’s episode!

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

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  • Episode 52 – Chatting about Brands with Trish and Holly (Part 2)

    Even MORE brands today!

    Today we are talking about even more brands from childhood favorites to some more culturally influenced ones!

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  • Episode 51 – Chatting about Brands with Trish Mertens and Holly Wooten

    Guess who’s back? Back again!

    Today Trish, Holly, and I are talking about brands and what we know about them!

    It is interesting to see where how certain things intersect with us sometimes, regardless of age or gender!

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  • Episode 50 – How Lego ALMOST went Bankrupt Listening to the Experts

    I’m going to play with Legos after posting this.

    If you didn’t already know, and couldn’t tell by todays background, I am A HUGE Lego fan! So why not make episode 50 all about Lego?

    Today we are talking about the evolution of Lego, and how they almost fumbled the bag… er… the box!

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  • Episode 49 – Interview with Brandon Towl – Part 2

    This was such fun interview! Thanks again to Brandon for coming on!

    Here is part 2 of my interview with Brandon! This was a really fun interview for me, so I am excited to share it with everyone!

    Brandon’s bio:

    “Better questions reveal better truth.”

    Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers.

    Also founder of Human Driven Understanding, a market research company that reveals how and why a company’s best clients buy so that they can replicate the journey and increase revenue.

    Contact Brandon: https://www.linkedin.com/in/brandontowl/

    Brandon’s plugs:

    Brandon’s company: https://hdunderstanding.com/

    Support local! The coffee shops mentioned:

    https://www.livingroomstl.com/

    https://www.telvastl.com/

    https://kaldiscoffee.com/

    https://www.antagonistcafe.com/ https://e61cafe.com/

    https://www.northwestcoffee.com/

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  • Episode 48 – Interview with Brandon Towl – Part 1

    Part 2 will be posted tomorrow!

    From neuroscience facts to marketing know how, Brandon truly has it all!

    Today is part 1 of our interview, and I really enjoyed getting to speak with him. Tune in tomorrow for part 2!

    Brandon’s bio:

    “Better questions reveal better truth.” Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers.

    Also founder of Human Driven Understanding, a market research company that reveals how and why a company’s best clients buy so that they can replicate the journey and increase revenue.

    Contact Brandon: https://www.linkedin.com/in/brandontowl/

    (more…)

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