Everyone loves the biggest shopping day of the year, right?
Ever wondered why it’s called “Black Friday”? Let’s find out in today’s episode!
SOURCE: https://www.visualthesaurus.com/cm/wordroutes/the-origins-of-black-friday/
(more…)Category: Solo Episodes
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Episode 19 – Happy Thanksgiving from The Marketing Gateway!
We hope all of our listeners have a happy Thanksgiving!
From a family day, to a shopping day, and now back to a family day! Let’s talk about the shift in the meaning of Thanksgiving in today’s episode!
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Episode – 17 Herta Herzog, The Mother of the Focus Group
Are you using 100% of your brain? Yes! In fact, we all are!
Misinformation isn’t always malicious. Sometimes you’re just that, misinformed!
Today’s episode is all about Dr. Herta Herzog and how we are giving her her rightful spot in the history of insights research!
Links to what was mentioned in the episode:
https://www.newyorker.com/magazine/1999/03/22/hair-dye-clairol-loreal-malcolm-gladwell
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Episode 15 – Marketing Showdown: The Xbox One vs The PlayStation 4
The trilogy concludes with today’s episode!
Our trilogy of episodes concludes with the lessons Sony learned from the disastrous launch of the PlayStation 3 allowing them to find huge success with the PlayStation 4… …and Microsoft failing to learn the same lessons from the botched launch of the Xbox One, leading to a situation today where the once-valuable Xbox brand is now permanently tarnished while the PlayStation brand is still riding high.
It’s all about marketing, and it’s all here on The Marketing Gateway!
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Episode 14 – Marketing Showdown: The Xbox 360 vs The PlayStation 3
How did Microsoft come out in front of Sony in the console war of the early 2000’s? Let’s find out!
Ever wondered how the Xbox 360 became a gaming powerhouse? It all started with a bold marketing strategy that shifted the gaming landscape!
Find out how Microsoft turned what many would consider a massive loss on the original Xbox into a monumental win with the Xbox 360!
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Episode 13 – Marketing Showdown: Microsoft’s Zune vs the Apple iPod
Do you remember the Zune? We do!
Did you know that Microsoft once tried to compete with the iPod?
In this week’s episode, we dive into the story of the Zune and what went wrong for Microsoft.
The key takeaway? Just throwing money at a product doesn’t guarantee success. Understanding your audience is everything!
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Episode 10 – How Southwest Airlines Tarnished its Brand
Everyone makes mistakes, but some mistakes can be more detrimental than others!
Southwest Airlines used to be one of the most beloved airlines in North America and one of the poster children of business school case studies. But recently, they’ve been under the control of an activist investor hedge fund and have been forced to become like every other airline… a move customers hate and that is ruining their brand.
Why did Southwest make these decisions, and what should they do to correct their course?
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Episode 8 – Cows, Dogs and Rising Stars – The Growth-Share Matrix
Marketing requires a lot of decisions, but how are they made?
Have you ever wondered how a company or brand decides if it’s going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it’s a success? Wonder no more!
The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it’s a really useful tool that you can use for just about any context (as Sean explains with three examples)!
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Episode 6 – All About the Ansoff Matrix – A Fundamental Tool!
We are going back to basics in today’s episode!
The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you’re not familiar with it, you should be! And even if you are, it’s always a good idea to brush up on the fundamentals!
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Episode 5 – The 4 P’s… or is it the 7 T’s?
How many of each letter goes into the “marketing mix”?
There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!
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