Category: Solo Episodes

Marketing requires a lot of decisions, but how are they made?

Have you ever wondered how a company or brand decides if it’s going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it’s a success? Wonder no more!

The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it’s a really useful tool that you can use for just about any context (as Sean explains with three examples)!

How many of each letter goes into the “marketing mix”?

There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!