And the award for best marketing analogy goes to… Episode 33!
Ever thought about how superheroes could relate to research?
Superman and Batman represent the two distinct styles of insights research!
While Superman can embody quantitative analysis with his broad strokes, Batman dives deep into a more qualitative understanding.
(more…)Think you could handle focus group moderation?
Have you ever wondered how emotions shape group discussions?
Today we are diving into the unpredictable world of focus groups and how a professional moderator can guide the conversation!
Don’t underestimate the power of skilled moderation, it’s the key to unlocking genuine insights!
(more…)Would you consider coming back to The Marketing Gateway?
Think a high NPS equals success? Think again!
In this episode, we discuss the pitfalls of relying on NPS as a measure of customer loyalty.
Key Insight: Context matters! Customers have different reasons for their recommendations.
SOURCES:
The One Number You Need to Grow: https://nashc.net/wp-content/uploads/2014/10/the-one-number-you-need-to-know.pdf
Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay: https://www.mdpi.com/2076-328X/15/2/189
(more…)Is it 10 cents or maybe 100 dollars?
Ever lost a customer over just a few cents?
Listen to my story from my McDonald’s days and learn how small mistakes can lead to big consequences in customer relationships.
It’s a wake-up call for all businesses to prioritize customer satisfaction!
(more…)Expecting people to not buy something, makes them not want to buy something. Who knew?!
Think customer service is just about making the sale? Think again!
In this episode, we discuss a pivotal moment in my career that taught me how crucial service is for success.
Picture sources (In order of appearance):
Miniseries at https://www.istockphoto.com/photo/anonymous-person-paying-with-their-cell-phone-gm1447777322-485498281
Porta from https://www.istockphoto.com/photo/multi-ethnic-group-of-people-having-group-therapy-session-gm1372536439-441614679
https://www.bloomberg.com/news/newsletters/2021-01-28/gamestop-gme-squeeze-should-i-invest-and-buy-shares-of-the-hot-stock
Springtime78 at https://www.istockphoto.com/photo/kleptomania-gm537906532-95583437
Rob Steinberg at https://paletteswap.site/different-colors/unsupervised-preteen-hogging-gamestop-demo-unit-a-force-not-to-be-reckoned-with/
https://www.nbcnews.com/news/world/veterans-find-work-hiring-our-heroes-job-fairs-flna572988
Matic Grmek at https://www.istockphoto.com/video/picking-out-favorite-games-gm1464696547-497312751
If your picture was used and you don’t see credit, please let us know so we can add you to our list!
(more…)They’re greeeeeeat! If you can design them well.
Remember Flo from Progressive? She’s not just a face; she’s a marketing genius!
In our latest podcast, we explore how mascots like Flo and the Aflac Duck have skyrocketed brand awareness and success.
They’re fun, memorable, and can capture your audience’s attention like nothing else!
(more…)SEGA!
Console wars: a battle of brands and strategies!
The secret?
Knowing your customer better than your competitor! Sega’s victory against Nintendo shows the power of understanding your audience!
(more…)Measure twice, market once… or whatever the phrase is…
Planning is everything!
In this episode, we uncover how the G-STIC framework helps marketers avoid pitfalls by clearly defining goals, strategies, and tactics.
(more…)What brands define who you are?
Ever thought about how brands shape your identity?
We’re uncovering how brands influence our identities in our latest episode. From the cool guy with a Mustang to the geek with a Prius, our choices define us!
ARTICLE https://www.scribd.com/document/734592400/schouten-mcalexander-1995
BAUM
https://en.wikipedia.org/wiki/Michael_Baum_(surgeon)
ATTRIBUTION
Leather jacket photo by https://unsplash.com/@adrianordonez?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText on https://unsplash.com/photos/man-holding-his-leather-jacket-P0W27GRvyww?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
(more…)Have you ever thought about advertising on the moon?
Ever heard of the infamous Rolling Rock ads featuring a fictitious VP of Marketing?
Their outrageous Moonvertising campaign aimed to spark conversation but left many confused instead.
SOURCES: SCHLITZ https://www.chicagotribune.com/2008/04/06/the-ad-that-made-schlitz-infamous/ https://everything-everywhere.com/the-schlitz-mistake/ https://vinepair.com/articles/schlitz-history-ad-campaign/ https://rarehistoricalphotos.com/schlitz-vintage-ads/
SOURCES: ROLLING ROCK https://www.nytimes.com/2008/12/14/magazine/14Ideas-Section2-C-t-009.html (Archive: https://archive.ph/4L4kY) https://vinepair.com/articles/rolling-rock-moonvertising-hoax/ https://www.wsj.com/articles/SB123956245254011681 (Archive: https://archive.ph/PuYCL ) https://www.winemixture.com/archives/24916 https://adsspot.me/media/tv-commercials/rolling-rock-beer-satellite-moonvertising-b5af4adb3e22
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