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Unfortunately, no one can predict the future. Let’s talk about it!

Have you watched KPOP Demon Hunters yet? It’s not only the biggest streaming movie of the year, but the biggest movie in the history of streaming, with a huge cultural impact to match it! But nobody thought this film was going to be as big as it’s become, and Netlfix and Sony Pictures Animation were as caught off guard as anyone. Were they asleep at the wheel… or is this just part of what happens when new ideas break through in a big way?

Today we are posting part one of my chat with Lisa Richter!

Are you ready to learn from one of the seasoned pros? Have you ever wondered what phytoplankton are, or how research can be controversial, or how the St. Louis Cardinals can learn a thing or two from the LA Dodgers about engaging fans?

We’re kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who’s full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the first of them.)

BONUS: You’ll even learn how research is like Batman and Superman in Sean’s introduction!