Latest Episodes

  • Episode 143 – When Corporate Goodwill Is Not Good Enough

    And whhhyyyyy should I trust you, Mr. Big Business??

    Goodwill is tuly a good thing for business!

    SOURCES

    https://labortribune.com/plumbers-warn-public-of-abuses-false-promises-by-tiger-plumbing/

    https://www.bbb.org/us/il/collinsville/profile/heating-and-air-conditioning/tiger-plumbing-heating-air-conditioning-electrical-serv-0734-310006735/complaints?page=2

    https://en.wikipedia.org/wiki/List_of_corporate_collapses_and_scandals

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  • Episode 142 – How Marketing Has Changed Over The Years

    Ch- ch- ch- changes!

    Things always change, so lets talk about it!

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    https://archive.org/details/catalog1926sear/page/340/mode/2up

    Nothing Sells Like Whiteness: Racist Signs and Performative Apologies in American Advertising

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  • Episode 141 – What Happens When Things Get Too Expensive?

    Trust me, we feel it too.

    If consumers get priced out, is that bad for marketing? Maybe not…

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    https://www.federalreserve.gov/publications/2025-economic-well-being-of-us-households-in-2024-banking-and-credit.htm

    https://blog.hubspot.com/marketing/companies-that-thrived-during-the-recession

    https://www.businessinsider.com/successful-startups-founded-during-great-recession-made-millions?op=1#scribd-2007-7

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  • Episode 140 – There’s No Such Thing As Bad Publicity… Right?

    That’s marketing baby!

    But bad publicity is good publicity!

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES: https://docs.google.com/document/d/1eLnb1aIS7uQ6SBuI4RzJ5Znvkia4FaMPinHu_LGnYGg/edit?usp=sharing

    (more…)
  • Episode 139 – The Truth About SWAG

    Hop up out the beeeeed, put my branded swag onnnnn.

    Is free merch really the best option?

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    https://tech.yahoo.com/gaming/articles/tim-sweeney-future-games-ai-212220281.html

    https://absolutenews.com/epic-games-stores-shocking-growth-295-million-users-but-why-arent-they-spending/

    https://news.instant-gaming.com/en/articles/17636-the-epic-games-store-reached-over-78-million-monthly-users-in-2026

    Steam Statistics (2026) – Users, Market Share & Revenue

    https://www.snopes.com/fact-check/swag/

    https://www.sellerscommerce.com/blog/promotional-products-statistics/

    https://www.ppai.org/wp-content/uploads/2025/02/2024-PPAI-Sales-Volume-Report.pdf

    (more…)
  • Episode 138 – How To Know What A Consumer Wants

    The heart wants what it wants.

    Do you know what consumers want? Do you really?

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    Understanding Consumer Needs: Concept, Typology, and Marketing Implications

    https://ebrary.net/80436/management/core_marketing_concepts

    https://openstax.org/details/books/principles-marketing/

    https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1916-needs.html

    https://www.hbs.edu/ris/Publication%20Files/11-091.pdf

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  • Episode 137 – Understanding CRM (Customer Relationship Managment)

    So many abreviations in marketing…

    You may remember us talking about some abriviations in some of our earlier episodes. Here’s some more!

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    Customer Relationship Management: Emerging Practice, Process, and Discipline

    https://crmswitch.com/crm-industry/crm-industry-history/

    https://fitsmallbusiness.com/history-of-crm/#early-1990s

    The Evolution of Relationship Marketing

    https://books.google.com/books?id=slGhBgAAQBAJ&pg=PA5#v=onepage&q&f=false

    https://en.wikipedia.org/wiki/Comparison_of_CRM_systems

    https://www.salesforce.com/crm/headless-crm/

    (more…)
  • Episode 136 – How Franchising Really Works

    Watch out for Sean’s Family Diner here soon!

    Franchising seems easier, but is it really?

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang

    https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350

    https://sharktankinsights.com/shark-tank-companies-statistics/

    https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/

    https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/

    https://www.entrepreneur.com/franchises/30-years-of-the-franchise-500a/199048

    https://www.tastingtable.com/1047972/the-origin-story-of-subway/ https://www.bizfranhub.com/news/subway-franchise-costs-fees-requirements-profit-potential/

    https://www.franchisebreakdown.com/compare/mcdonalds-vs-subway https://www.dohassist.com/resources-blog-subway-franchise-financials

    https://www.franchisebreakdown.com/franchise-cost/dominos-pizza

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  • Episode 135 – The Secret Behind Entrpreneur Success Stories

    Do you know what small business would work. Do you really?

    If you need a last minute father’s day gift? Check out Dad Gang!

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    https://www.entrepreneur.com/building-a-business/3-dads-each-invested-250-to-start-a-business-with-35-million-dollar-revenue-dad-gang

    https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350

    https://sharktankinsights.com/shark-tank-companies-statistics/

    https://www.usatoday.com/story/life/tv/2019/01/04/we-answer-your-shark-tank-burning-questions/2463620002/

    https://www.forbes.com/councils/forbescoachescouncil/2019/07/05/11-reasons-why-most-entrepreneurs-fail/

    (more…)
  • Episode 134 – Do Promotional Sponsorships Actually Work?

    Any sports teams want to put The Marketing Gateway on their jersey?

    Maybe one day you’ll see our logo on a field?

    This month we don’t have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you!

    SOURCES

    https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html

    https://stlsoccernews.com/history/

    https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352

    https://en.wikipedia.org/wiki/Savvis https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments

    https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials

    https://www.ftc.gov/business-guidance/advertising-marketing

    https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf

    https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands

    (more…)