The Marketing Gateway

Latest Episodes

  • Episode 12 – Interview with Jolene Sherman Part 2

    Here is part 2 to my interview with Jolene!

    What lead Jolene to the MBA program at SIUE, and what big idea did her group have for Little Debbie? Find out this, and more, in part 2 of our interview!

    Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.

    Jolene’s plugs:

    https://www.fluency.inc/

    https://thewedge.space/ Contact information:

    Jolene Sherman

    https://www.linkedin.com/in/jolene-sherman/

    (more…)

  • Episode 11 – Interview with Jolene Sherman

    This is part 1 of my interview with Jolene Sherman!

    How does someone with an Elementary Education degree pivot into marketing? What was marketing like at the beginning of the internet age?

    Let’s find out in today’s interview with Jolene Sherman!

    Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.

    Contact information:

    Jolene Sherman

    https://www.linkedin.com/in/jolene-sherman/

    (more…)

  • Episode 10 – How Southwest Airlines Tarnished its Brand

    Everyone makes mistakes, but some mistakes can be more detrimental than others!

    Southwest Airlines used to be one of the most beloved airlines in North America and one of the poster children of business school case studies. But recently, they’ve been under the control of an activist investor hedge fund and have been forced to become like every other airline… a move customers hate and that is ruining their brand.

    Why did Southwest make these decisions, and what should they do to correct their course?

    (more…)

  • Episode 9 – Interview with Vu Violet Do Part 2

    Here is part 2 of my interview with Vu!

    How do you find time for you passion projects? What is the best way to look for advice? How different is marketing in real life versus the classroom? Today we are continuing our chat with Vu Violet Do!

    CONTACT INFORMATION:
    Vu Violet Do

    https://www.linkedin.com/in/vudosgvn

    (more…)

  • Episode 8 – Cows, Dogs and Rising Stars – The Growth-Share Matrix

    Marketing requires a lot of decisions, but how are they made?

    Have you ever wondered how a company or brand decides if it’s going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it’s a success? Wonder no more!

    The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it’s a really useful tool that you can use for just about any context (as Sean explains with three examples)!

    (more…)

  • Episode 7 – Interview with Vu Violet Do – Part 1

    Today we are posting part 1 of my chat with Vu (also know as Violet), one of my former students!

    How different is marketing from the corporate side versus the agency side? How does your language affect everyone’s understanding? Today we are getting to hear from someone who has been on both sides of the research!  

    From marketing beginnings all the way in Vietnam, to expanding her horizons here in the Greater St. Louis area. This week, we are interviewing Vu Violet Do, one of the best Insights Consultants I know, and she was even once a student of mine!

    Stay tuned for Part 2 on Thursday, November 13th!

    CONTACT INFORMATION: Vu Violet Do https://www.linkedin.com/in/vudosgvn/

    (more…)

  • Episode 6 – All About the Ansoff Matrix – A Fundamental Tool! 

    We are going back to basics in today’s episode!

    The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you’re not familiar with it, you should be! And even if you are, it’s always a good idea to brush up on the fundamentals!

    (more…)

  • Episode 5 – The 4 P’s… or is it the 7 T’s?

    How many of each letter goes into the “marketing mix”?

    There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!

    (more…)

  • Episode 4 – Interview with Lisa Richter – Part 2

    Today I am finishing my talk with Lisa Richter!

    Are you ready to learn more from one of the seasoned pros? Do you want to know why it’s important to have professional moderators run focus groups? Why is it important to talk to your customers? What can St. Louis marketers do to boost their profile? And how can aspiring marketers position themselves for success?

    We’re kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who’s full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the second of them.)

  • Episode 3 – Why No One Knew KPOP Demon Hunters Would Be a Huge Hit

    Unfortunately, no one can predict the future. Let’s talk about it!

    Have you watched KPOP Demon Hunters yet? It’s not only the biggest streaming movie of the year, but the biggest movie in the history of streaming, with a huge cultural impact to match it! But nobody thought this film was going to be as big as it’s become, and Netlfix and Sony Pictures Animation were as caught off guard as anyone. Were they asleep at the wheel… or is this just part of what happens when new ideas break through in a big way?

    (more…)

Powered by
►
Necessary cookies enable essential site features like secure log-ins and consent preference adjustments. They do not store personal data.
None
►
Functional cookies support features like content sharing on social media, collecting feedback, and enabling third-party tools.
None
►
Analytical cookies track visitor interactions, providing insights on metrics like visitor count, bounce rate, and traffic sources.
None
►
Advertisement cookies deliver personalized ads based on your previous visits and analyze the effectiveness of ad campaigns.
None
Powered by