The Marketing Gateway

Latest Episodes

  • Episode 112 – The Truth About Hershey’s Chocolate!

    It’s almost smores season y’all!

    Have you noticed how Hershey’s chocolates taste different lately? If you didn’t before, now you do! Today we are talking about candy, chocolate in particular, and why they’ve changed.

    This month is donate life month. If you are interested in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

    SOURCES: https://docs.google.com/document/d/1JBJTeO1ujdFKMH_ahI-ZAGcNYX12eRQh3YHzo4UbfjI/edit?usp=sharing  

    NOTE: The script for some of this episode is based on a piece that appeared in Sean J. Jordan’s _OPO Insights_newsletter on April 16, 2026.

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  • Episode 111 – Marketing Myopia – Why Growth Can’t Be Your Focus

    But the growth on your back can be your focus. #getregularcheckups

    Is growth good in business? Yes, of course! BUT it can’t be the only thing you focus on, and that has been proven time after time!

    This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

    SOURCES   https://www.khabirulalam.com/uploads/1/1/7/3/117391517/marketing_myopia_hbr.pdf  

    https://www.ebsco.com/research-starters/marketing/marketing-myopia  

    https://www.cleanersupply.com/492bff/globalassets/csius/research-reports/2025-state-of-the-dry-cleaning-industry/2025-state-of-the-dry-cleaning-industry.pdf  

    Mobile Fact Sheet

    Picture Source: https://www.instacart.com/company/enterprise-blog/schnucks-expands-caper-carts-to-new-stores-across-missouri-and-illinois

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  • Episode 110 – Do Brands Have To Make A Stand? (AMA-STL Wrap-up #5)

    Lest we forget the “Live. Laugh. Lesbian.” shirt from Target.

    A Brand’s Gotta Stand For Something, Right?

    Today we are talking about Katie Martell’s talk about progressiveness and brands!

    If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

    This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

    SOURCES:

    Please view this public video from Katie Martell where she gives a similar talk: https://vimeo.com/1068308524

    Katie’s website: https://www.katie-martell.com/

    Keisha Mabry Haymore – https://keishamabry.com/

    https://www.researchgate.net/publication/233338520_Commodity_Feminism

    https://www.cnn.com/2022/05/24/business-food/walmart-juneteenth-ice-cream

    https://corporate.walmart.com/content/dam/corporate/documents/purpose/culture-diversity-equity-and-inclusion-report/2024-annual-belonging-diversity-equity-and-inclusion-annual-report.pdf

    Dubious lists of Corporate Social Responsibility:

    https://rankings.newsweek.com/americas-most-responsible-companies-2026

    https://www.uschamberfoundation.org/corporate-social-responsibility/10-companies-leading-the-way-in-corporate-citizenship

    https://www.forbes.com/lists/best-brands-social-impact/

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  • Episode 109 – How AI Can Be our Back-Up Brain! (AMA-STL Wrap-up #4)

    I think I am Sean’s back-up brain -Holly

    Here we go with part 4 of our AMA STL conference wrap-up!

    Today we are discussing Mike Allton’s talk about AI, and how it can be a help, not a hinderance!

    If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

    This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

    SOURCES Mike Allton – https://theaihat.com/

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  • Episode 108 – How to Create a Great Event Experience (AMA-STL Wrap-up #3)

    Getting to listen to Amanda speak was honestly an honor!

    Here is part 3 of our AMA ATL wrap up series! Today we are talking about Amanda Chamov’s talk!

    The link I mentioned: https://www.amexglobalbusinesstravel.com/downloads/

    If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

    This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

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  • Episode 107 – Producing Marketing at the Speed of Light (AMA-STL Wrap-up #2)

    It really was a great conference, so let’s talk about it!

    Let’s discuss more about the April 9th AMA-STL confrence!

    If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

    This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

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  • Episode 106 – Interview with Dr. Perry Drake Part 2

    And here is part 2!

    Today we continue talking to the incredible Dr. Perry Drake!

    In Part 2 we talk much more about the Midwest Digital Marketing Conference, which is happening April 29 and 30 here in St. Louis! You can learn more at https://bestmarketingconference.com/

    Dr. Drake is the Department Chair and Full Teaching Professor at the University of Missouri–St. Louis and Founder of the Midwest Digital Marketing Conference

    Contact Dr. Perry Drake: https://www.linkedin.com/in/perrydrake/

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  • Episode 105 – Interview with Dr. Perry Drake

    Part 1 of 2 talking with Dr. Perry!

    Today we are talking to the incredible Dr. Perry Drake!

    He has some very insightful things to say, and if you would like to hear more from him, you can attend the Midwest Digital Marketing Conference!

    You can learn more at https://bestmarketingconference.com/

    Dr. Drake is the Department Chair and Full Teaching Professor at the University of Missouri–St. Louis and Founder of the Midwest Digital Marketing Conference

    Contact Dr. Perry Drake: https://www.linkedin.com/in/perrydrake/

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  • Episode 104 – St. Louis Marketing Confessionals (AMA-STL Wrap-up #1)

    Did you hear Sean gas me up at the end? B-)

    April 9th was the annual AMA STL conferance, and it was a great time! Today we are listening to some marketing confessionals from some of the amazing guests!

    All the guests that shared their amazing advice:

    Sean: https://www.linkedin.com/in/seanjjordan/

    Amanda: https://www.linkedin.com/in/amandachamov/

    Stephanie: https://www.linkedin.com/in/stephaniezettl/

    Keisha: https://www.linkedin.com/in/keishamabry/

    Marisa: https://www.linkedin.com/in/marisalather/

    Brandon: https://www.linkedin.com/in/brandontowl/

    Kyle: https://www.linkedin.com/in/kyle-coble-b4258b3/

    Olivia: https://www.linkedin.com/in/olivia-roberts-stl/

    Katie: https://www.linkedin.com/in/katiemartell/

    Nick: https://www.linkedin.com/in/nick-niehaus/

    Ryan: https://www.linkedin.com/in/ryangreen83/

    If you would like to be a part of the St. Louis chapter of the AMA and come to future events, please visit the AMA website: https://amasaintlouis.org/

    This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

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  • Episode 103 – Interview with Martez Moore

    Another great interview in the books!

    Let’s talk about scouting with Martez Moore, and discuss how well marketing works for it!

    About Martez:

    Martez Moore serves as the Deputy Scout Executive for Greater St. Louis Area Scouting. In this role, he oversees Scouting operations to include fundraising, marketing, strategic planning, membership, and program development across 63 counties in Missouri and Illinois. The Greater St. Louis Area Council is the 5th largest council in America and serves 28,000 youth.

    Contact Martez: https://www.linkedin.com/in/martez-moore-cfre-a1790020/

    Martez’s plug: https://beascout.scouting.org/

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