And the award for best marketing analogy goes to… Episode 33!
Ever thought about how superheroes could relate to research?
Superman and Batman represent the two distinct styles of insights research!
While Superman can embody quantitative analysis with his broad strokes, Batman dives deep into a more qualitative understanding.
(more…)Here is part 2 to my interview with Ed Lahue!
What’s it like being in marketing and talking to scientists?
Find out today in part 2 of my interview with Ed Lahue!
Ed’s plug: https://sbdc.missouri.edu/
Ed Lahue, MBA is an Innovation Consultant in St. Louis. Ed helps technology start-ups and established businesses expand their innovation efforts through supporting various universities and SBDC centers. He counsels and teaches new business modeling, market research and other startup curriculum.
With 40 years of experience, Ed has an extensive background in innovation, strategic marketing and branding. His industry experience includes consumer products, healthcare and various industrial sectors. He is a retired innovation & technology counselor with the University of Missouri Extension/Missouri SBDC and holds an MBA in Marketing and a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University in Edwardsville.
(more…)Think you could handle focus group moderation?
Have you ever wondered how emotions shape group discussions?
Today we are diving into the unpredictable world of focus groups and how a professional moderator can guide the conversation!
Don’t underestimate the power of skilled moderation, it’s the key to unlocking genuine insights!
(more…)Would you consider coming back to The Marketing Gateway?
Think a high NPS equals success? Think again!
In this episode, we discuss the pitfalls of relying on NPS as a measure of customer loyalty.
Key Insight: Context matters! Customers have different reasons for their recommendations.
SOURCES:
The One Number You Need to Grow: https://nashc.net/wp-content/uploads/2014/10/the-one-number-you-need-to-know.pdf
Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay: https://www.mdpi.com/2076-328X/15/2/189
(more…)Today is part 1, and part 2 will be out on 12/16!
Today we are diving in the the incredible history of friend and fellow marketing mentor, Ed Lahue! This is part 1 of 2.
Ed Lahue, MBA is an Innovation Consultant in St. Louis. Ed helps technology start-ups and established businesses expand their innovation efforts through supporting various universities and SBDC centers. He counsels and teaches new business modeling, market research and other startup curriculum.
With 40 years of experience, Ed has an extensive background in innovation, strategic marketing and branding. His industry experience includes consumer products, healthcare and various industrial sectors. He is a retired innovation & technology counselor with the University of Missouri Extension/Missouri SBDC and holds an MBA in Marketing and a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University in Edwardsville.
(more…)Is it 10 cents or maybe 100 dollars?
Ever lost a customer over just a few cents?
Listen to my story from my McDonald’s days and learn how small mistakes can lead to big consequences in customer relationships.
It’s a wake-up call for all businesses to prioritize customer satisfaction!
(more…)Expecting people to not buy something, makes them not want to buy something. Who knew?!
Think customer service is just about making the sale? Think again!
In this episode, we discuss a pivotal moment in my career that taught me how crucial service is for success.
Picture sources (In order of appearance):
Miniseries at https://www.istockphoto.com/photo/anonymous-person-paying-with-their-cell-phone-gm1447777322-485498281
Porta from https://www.istockphoto.com/photo/multi-ethnic-group-of-people-having-group-therapy-session-gm1372536439-441614679
https://www.bloomberg.com/news/newsletters/2021-01-28/gamestop-gme-squeeze-should-i-invest-and-buy-shares-of-the-hot-stock
Springtime78 at https://www.istockphoto.com/photo/kleptomania-gm537906532-95583437
Rob Steinberg at https://paletteswap.site/different-colors/unsupervised-preteen-hogging-gamestop-demo-unit-a-force-not-to-be-reckoned-with/
https://www.nbcnews.com/news/world/veterans-find-work-hiring-our-heroes-job-fairs-flna572988
Matic Grmek at https://www.istockphoto.com/video/picking-out-favorite-games-gm1464696547-497312751
If your picture was used and you don’t see credit, please let us know so we can add you to our list!
(more…)They’re greeeeeeat! If you can design them well.
Remember Flo from Progressive? She’s not just a face; she’s a marketing genius!
In our latest podcast, we explore how mascots like Flo and the Aflac Duck have skyrocketed brand awareness and success.
They’re fun, memorable, and can capture your audience’s attention like nothing else!
(more…)SEGA!
Console wars: a battle of brands and strategies!
The secret?
Knowing your customer better than your competitor! Sega’s victory against Nintendo shows the power of understanding your audience!
(more…)Measure twice, market once… or whatever the phrase is…
Planning is everything!
In this episode, we uncover how the G-STIC framework helps marketers avoid pitfalls by clearly defining goals, strategies, and tactics.
(more…)