Category: Interviews

Live in St. Louis, it’s The Marketing Gateway!

If you have ever wondered how software development relates to sketch comedy, how to keep people looking for information in the age of zero-click searches, or how a few simple questions can build a lot of trust, this is the interview for you!

Today, we have Dan Gower, VP of Marketing at Sketch Development!

About the founder of Sketch: https://appdevelopermagazine.com/from-snl-to-software/

The blog post Dan mentioned: https://www.sketchdev.io/blog/build-ai-agents-without-coding

Dan’s plug: https://www.sketchdev.io/

Contact Dan: https://www.linkedin.com/in/gowerdan/

About Dan: Dan is the VP of marketing at Sketch Development Services, a software consultancy based in Webster Groves, MO. His meandering career previously included roles in account management, five years of self-employment as a marketing and sales consultant, and a stint as an IT business analyst. Now he’s working to get the word out about Sketch, which has used lessons from sketch comedy troupes to become a top US-based software firm serving some of the world’s largest organizations.

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You’re going to really like this one folks!

How do you manage teaching in the age of AI? Does traditional media still have value with the rise of streaming and other online focused content?

We are talking about that, and so much more, in today’s interview with Hannah Frisch!

Contact Hannah: https://www.linkedin.com/in/hannah-frisch/

Hannah’s Plug: https://www.ama.org/

About Hannah:

Specializing in digital marketing, education, and community leadership, Hannah helps brands grow through strategies that blend creativity with data-driven results. As Co-President of AMA Saint Louis and Founder of Frisch Digital, she leads initiatives that connect, mentor, and inspire the next generation of marketers while building innovative campaigns for clients. Hannah also serves as Digital Marketing Manager at Ecolink and Adjunct Professor of Marketing at Webster University, and Secretary of the Southern Illinois University – Carbondale School of Marketing & Management Advisory board, bridging industry insights with academic growth. With experience spanning SEO, content, brand strategy, and community engagement, Hannah thrives on creating meaningful connections and driving impact for organizations that value purpose and growth.

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You all know I love to learn, and learn I did talking to Dino!

Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much?  

Today we are talking about that, and more, with Dino Delic!  

About Dino:

Most comms teams are stuck reporting activities instead of proving impact. I help them change that. As the creator of the Data-Driven Communications (DDC) Framework, I work with Fortune 1000 comms leaders to build three capabilities most teams never learn:

→ Strategic Alignment — connect comms work to business priorities

→ Actionable Intel — create intelligence, not just dashboards

→ Demonstrate Impact — show outcomes, not just outputs

The proof:

→ 500+ communicators across 300+ have taken the DDC Maturity Assessment

→ $2.1M in pipeline influenced by DDC-trained teams

→ 7-point higher retention among DDC customers

I host “Earning Your Seat” — a podcast featuring comms leaders who’ve made the leap from order-taker to trusted advisor.

I run workshops worldwide (London, NYC, Tokyo, Sydney, and more).  

Contact Dino: https://www.linkedin.com/in/dinodelic/  

Dino’s plug: https://www.linkedin.com/smart-links/AQEscxgQOwIDNA 

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Even MORE brands today!

Today we are talking about even more brands from childhood favorites to some more culturally influenced ones!

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Guess who’s back? Back again!

Today Trish, Holly, and I are talking about brands and what we know about them!

It is interesting to see where how certain things intersect with us sometimes, regardless of age or gender!

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This was such fun interview! Thanks again to Brandon for coming on!

Here is part 2 of my interview with Brandon! This was a really fun interview for me, so I am excited to share it with everyone!

Brandon’s bio:

“Better questions reveal better truth.”

Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers.

Also founder of Human Driven Understanding, a market research company that reveals how and why a company’s best clients buy so that they can replicate the journey and increase revenue.

Contact Brandon: https://www.linkedin.com/in/brandontowl/

Brandon’s plugs:

Brandon’s company: https://hdunderstanding.com/

Support local! The coffee shops mentioned:

https://www.livingroomstl.com/

https://www.telvastl.com/

https://kaldiscoffee.com/

https://www.antagonistcafe.com/ https://e61cafe.com/

https://www.northwestcoffee.com/

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Part 2 will be posted tomorrow!

From neuroscience facts to marketing know how, Brandon truly has it all!

Today is part 1 of our interview, and I really enjoyed getting to speak with him. Tune in tomorrow for part 2!

Brandon’s bio:

“Better questions reveal better truth.” Founder and CEO of Words Have Impact, a content agency that creates thought leadership that humans love, and that AI remembers.

Also founder of Human Driven Understanding, a market research company that reveals how and why a company’s best clients buy so that they can replicate the journey and increase revenue.

Contact Brandon: https://www.linkedin.com/in/brandontowl/

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Very special guests indeed!

Today, I’m speaking with the 2 people that help keep this show going, Trish Mertens and Holly Wooten!

Trish is in charge of scheduling for the podcast, but she is also our interview coordinator on the RPG side. Holly is the in charge of production, but also does data analysis on the RPG side.

I enjoyed getting to have a casual chat with them, while getting to introduce them to our audience, and I look forward to getting to record our 2nd part!

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Here is part 2 to my interview with Ed Lahue!

What’s it like being in marketing and talking to scientists?

Find out today in part 2 of my interview with Ed Lahue!

Ed’s plug: https://sbdc.missouri.edu/

Ed Lahue, MBA is an Innovation Consultant in St. Louis. Ed helps technology start-ups and established businesses expand their innovation efforts through supporting various universities and SBDC centers. He counsels and teaches new business modeling, market research and other startup curriculum.

With 40 years of experience, Ed has an extensive background in innovation, strategic marketing and branding. His industry experience includes consumer products, healthcare and various industrial sectors. He is a retired innovation & technology counselor with the University of Missouri Extension/Missouri SBDC and holds an MBA in Marketing and a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University in Edwardsville.

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Today is part 1, and part 2 will be out on 12/16!

Today we are diving in the the incredible history of friend and fellow marketing mentor, Ed Lahue! This is part 1 of 2.

Ed Lahue, MBA is an Innovation Consultant in St. Louis. Ed helps technology start-ups and established businesses expand their innovation efforts through supporting various universities and SBDC centers. He counsels and teaches new business modeling, market research and other startup curriculum.

With 40 years of experience, Ed has an extensive background in innovation, strategic marketing and branding. His industry experience includes consumer products, healthcare and various industrial sectors. He is a retired innovation & technology counselor with the University of Missouri Extension/Missouri SBDC and holds an MBA in Marketing and a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University in Edwardsville.

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