Category: Interviews

Here is part 2 to my interview with Ed Lahue!

What’s it like being in marketing and talking to scientists?

Find out today in part 2 of my interview with Ed Lahue!

Ed’s plug: https://sbdc.missouri.edu/

Ed Lahue, MBA is an Innovation Consultant in St. Louis. Ed helps technology start-ups and established businesses expand their innovation efforts through supporting various universities and SBDC centers. He counsels and teaches new business modeling, market research and other startup curriculum.

With 40 years of experience, Ed has an extensive background in innovation, strategic marketing and branding. His industry experience includes consumer products, healthcare and various industrial sectors. He is a retired innovation & technology counselor with the University of Missouri Extension/Missouri SBDC and holds an MBA in Marketing and a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University in Edwardsville.

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Today is part 1, and part 2 will be out on 12/16!

Today we are diving in the the incredible history of friend and fellow marketing mentor, Ed Lahue! This is part 1 of 2.

Ed Lahue, MBA is an Innovation Consultant in St. Louis. Ed helps technology start-ups and established businesses expand their innovation efforts through supporting various universities and SBDC centers. He counsels and teaches new business modeling, market research and other startup curriculum.

With 40 years of experience, Ed has an extensive background in innovation, strategic marketing and branding. His industry experience includes consumer products, healthcare and various industrial sectors. He is a retired innovation & technology counselor with the University of Missouri Extension/Missouri SBDC and holds an MBA in Marketing and a Bachelor of Science degree in Business Administration/Marketing from Southern Illinois University in Edwardsville.

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Check out my interview with a good friend of mine, Wes Morgan!

How important is art in marketing? How is marketing evolving? And how is technology evolving the marketing landscape?  

Find out this and more in my interview with Wes Morgan!

Wes’ Plug: https://www.ama.org/

Contact Wes: https://www.linkedin.com/in/morganwes/ 

Adventures in Advertising Wes invested the first 15 years of his career fine-tuning skills as a marketer in full-service advertising agency environments in New York, Los Angeles, Raleigh (NC), Miami and St. Louis. Brand assignments include a long list of well known and some lesser known brands such as Matchbox Toys, The United States Marine Corps, Burger King, Pizza Hut, Pepsi, Campbell’s Soup, SeaPak and Farm Rich frozen foods. Corporate Communications In 1998 Morgan refocused his career, eventually contributing to three significant corporate environments headquartered in St. Louis. As Vice President of Marketing and Director of Corporate Communications for two privately-held companies (HBE and Clayco) and as Director of Global Communications for the publicly-traded Thermadyne (NASDAQ: THMD), Morgan accumulated another dozen years experience planning, managing and implementing integrated marketing communications. Morgan Studio/East Morgan Studio/East is based on the notion that most firms have the tools in place to manage a comprehensive communications program that can help Make Good Brands Better and New Brands Known but often fall short on two critical elements: 1) solid planning and 2) commitment to managing and execution of plan.

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Here is part 2 to my interview with Jolene!

What lead Jolene to the MBA program at SIUE, and what big idea did her group have for Little Debbie? Find out this, and more, in part 2 of our interview!

Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.

Jolene’s plugs:

https://www.fluency.inc/

https://thewedge.space/ Contact information:

Jolene Sherman

https://www.linkedin.com/in/jolene-sherman/

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This is part 1 of my interview with Jolene Sherman!

How does someone with an Elementary Education degree pivot into marketing? What was marketing like at the beginning of the internet age?

Let’s find out in today’s interview with Jolene Sherman!

Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.

Contact information:

Jolene Sherman

https://www.linkedin.com/in/jolene-sherman/

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Here is part 2 of my interview with Vu!

How do you find time for you passion projects? What is the best way to look for advice? How different is marketing in real life versus the classroom? Today we are continuing our chat with Vu Violet Do!

CONTACT INFORMATION:
Vu Violet Do

https://www.linkedin.com/in/vudosgvn

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Today we are posting part 1 of my chat with Vu (also know as Violet), one of my former students!

How different is marketing from the corporate side versus the agency side? How does your language affect everyone’s understanding? Today we are getting to hear from someone who has been on both sides of the research!  

From marketing beginnings all the way in Vietnam, to expanding her horizons here in the Greater St. Louis area. This week, we are interviewing Vu Violet Do, one of the best Insights Consultants I know, and she was even once a student of mine!

Stay tuned for Part 2 on Thursday, November 13th!

CONTACT INFORMATION: Vu Violet Do https://www.linkedin.com/in/vudosgvn/

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