Here is part 2 of my interview with Vu!
How do you find time for you passion projects? What is the best way to look for advice? How different is marketing in real life versus the classroom? Today we are continuing our chat with Vu Violet Do!
CONTACT INFORMATION:
Vu Violet Do
https://www.linkedin.com/in/vudosgvn
(more…)Marketing requires a lot of decisions, but how are they made?
Have you ever wondered how a company or brand decides if it’s going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it’s a success? Wonder no more!
The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it’s a really useful tool that you can use for just about any context (as Sean explains with three examples)!
(more…)Today we are posting part 1 of my chat with Vu (also know as Violet), one of my former students!
How different is marketing from the corporate side versus the agency side? How does your language affect everyone’s understanding? Today we are getting to hear from someone who has been on both sides of the research!
From marketing beginnings all the way in Vietnam, to expanding her horizons here in the Greater St. Louis area. This week, we are interviewing Vu Violet Do, one of the best Insights Consultants I know, and she was even once a student of mine!
Stay tuned for Part 2 on Thursday, November 13th!
CONTACT INFORMATION: Vu Violet Do https://www.linkedin.com/in/vudosgvn/
(more…)We are going back to basics in today’s episode!
The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you’re not familiar with it, you should be! And even if you are, it’s always a good idea to brush up on the fundamentals!
(more…)How many of each letter goes into the “marketing mix”?
There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!
(more…)Today I am finishing my talk with Lisa Richter!
Are you ready to learn more from one of the seasoned pros? Do you want to know why it’s important to have professional moderators run focus groups? Why is it important to talk to your customers? What can St. Louis marketers do to boost their profile? And how can aspiring marketers position themselves for success?
We’re kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who’s full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the second of them.)
The Marketing Gateway starts today! Our host Sean in St. Louis (Sean Jordan) takes us through why it’s important to listen to customers… and how you can do so with confidence!
Here’s our first episode via Youtube:
You can also subscribe to The Marketing Gateway through Spotify or Apple Podcasts.
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