We are going back to basics in today’s episode!
The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you’re not familiar with it, you should be! And even if you are, it’s always a good idea to brush up on the fundamentals!
(more…)How many of each letter goes into the “marketing mix”?
There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!
(more…)Today I am finishing my talk with Lisa Richter!
Are you ready to learn more from one of the seasoned pros? Do you want to know why it’s important to have professional moderators run focus groups? Why is it important to talk to your customers? What can St. Louis marketers do to boost their profile? And how can aspiring marketers position themselves for success?
We’re kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who’s full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the second of them.)
The Marketing Gateway starts today! Our host Sean in St. Louis (Sean Jordan) takes us through why it’s important to listen to customers… and how you can do so with confidence!
Here’s our first episode via Youtube:
You can also subscribe to The Marketing Gateway through Spotify or Apple Podcasts.
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