Five stars for The Marketing Gateway!
Does customer service really help with marketing? As a matter of fact, yes!
Word of mouth is extremely important to consumers when looking into a brand, so a bad experience for one person could completely put another off your brand without any input from you!
And while taking care of your customer is important, taking care of your employees is important too. They are often considered the face of the brand after all!
(more…)This one is 100% human Sean.
While AI can be a helpful tool, it can also be pretty unreliable. Not only to you have proof from other people, but it even admits it itself!
If that’s the case, why use it for marketing?
In today’s episode, I’ll give some examples of how to effectively use AI for marketing.
Love it or hate it, AI is becoming a bigger part of the world around us, so maybe we can use it for good!
SOURCES:
https://www.nielsen.com/insights/2025/ai-redefining-marketing-today-tomorrow/
(more…)I love the ads of people who are way too excited about soup at the store.
Last time you went shopping, do you remember seeing an ad for a particular brand?
RMNs, you’ve definitely seen them, but maybe you didn’t know it had a name. Now you do!
In today’s episode, we talk all about them, their advantages, and those pesky disadvantages!
SOURCES:
https://www.marketingdive.com/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/ https://www.sellerapp.com/blog/retail-media-networks/ https://martech.org/why-we-care-about-retail-media-networks/ https://www.emarketer.com/learningcenter/guides/definition-retail-media-networks/ https://www.aidigital.com/blog/retail-media-networks
(more…)Did you hear that? Me neither.
Drop the beat, literally!
The future of advertising is here, with no sound required!
Do you think your ads can speak without a sound? No sound ads aren’t just silence; they’re a strategy to engage viewers in a busy digital world. Grabbing the attention of the viewer is the important part!
SOURCES: https://www.moreaboutadvertising.com/2025/09/silent-creative-how-no-sound-ads-win-attention/ https://www.wtaeadvertising.com/post/a-quiet-approach-loud-results-why-silent-ads-are-winning-in-2025 https://www.nextdropdesign.com/resources/sound-off-video-ads https://www.forbes.com/councils/forbesagencycouncil/2019/05/10/the-silent-video-generation-10-ways-to-make-great-videos-without-sound/ https://www.reddit.com/r/advertising/comments/r8w3ty/has_anyone_else_noticed_the_trend_in_silent_ads/ https://www.appletoncreative.com/why-are-ads-losing-sound/ https://chatterblast.com/blog/sound-on-or-off-recent-trends-in-video-advertising/ https://blog.hubspot.com/marketing/videos-without-sound
(more…)Treat yo self!
What is treatonomics and how is it useful for marketing? Find out in today’s episode!
Remember to make it easy and stress free for your consumer. That’s what it is all about!
SOURCES:
https://www.cnbc.com/2025/08/09/from-lipsticks-to-concerts-the-treatonomics-trend-is-booming.html https://www.linkedin.com/news/story/the-treatonomics-trend-explained-6494332/ https://www.msn.com/en-us/money/personalfinance/treatonomics-how-small-luxuries-became-america-s-big-coping-mechanism/ar-AA1KobCN
(more…)AI Sean, we really have to stop meeting like this.
The heyday of influencer marketing may be over in 2026!
Today we are discussing the impact of AI and bots on the industry and why brands need to rethink their strategies.
Important insight: Focus on real relationships, not vanity metrics!
SOURCES:
https://abcnews.go.com/GMA/Culture/tilly-norwood-creator-responds-fears-over-AI-actors/story?id=128262727 https://www.404media.co/hack-reveals-the-a16z-backed-phone-farm-flooding-tiktok-with-ai-influencers/ (FULL: https://archive.ph/20uwc) https://www.fraud0.com/resources/tiktok-bots-fake-accounts-scam/ https://www.vogue.com/article/from-labubus-to-brain-rot-how-2025-unfolded-on-tiktok https://www.tbsnews.net/economy/corporates/tiktok-releases-q1-2025-community-guidelines-1196201 https://clickpatrol.com/tiktok-bots-explained-how-fake-followers-and/
(more…)You only click page 2 if you are desperate.
Are you still chasing the first page of Google? With AI searches taking over, being on page one isn’t enough anymore!
Remember: Established brands have an edge, but new players need to innovate fast!
This is the final part of my series this week, but tune in next week as we look forward to 2026!
SOURCES:
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search https://www.getpassionfruit.com/blog/are-ai-search-referrals-the-new-clicks
(more…)We just got an email, we just got an email, we just got an email! It is a marketing message.
Is email marketing becoming obsolete?
Join us as we uncover the harsh truth about email engagement in today’s digital world!
From spam filters to inbox blindness, it’s clear that we need to adapt!
This is part 4 of my 5 part series!
(more…)AI Sean makes his return!
Feeling overwhelmed by AI hype?
In today’s episode, we unpack the reality of AI’s impact on marketing and introduce the idea of Authentic Humanity. Authenticity is key in building trust with customers.
AI can be a tool, but it’s not replacing the human touch anytime soon!
This is part 3 of my 5 part series this week!
SOURCES: https://aimagazine.com/news/mit-why-95-of-enterprise-ai-investments-fail-to-deliver
(more…)“Failure is the opportunity to begin again more intelligently” (Henry Ford)
In today’s episode, we dive into how major brands like Disney, Southwest Airlines, and Target strayed from their core values and faced the fallout.
The lesson? Staying true to your brand matters more than short-term gains!
This is part 2 of my 5 part series this week!
SOURCES: https://metro.co.uk/2025/12/20/airline-starts-charging-double-plus-size-passengers-25651583/ https://www.cnbc.com/2025/03/04/target-outlines-plans-to-grow-sales-by-15-billion-by-2030.html https://www.forbes.com/sites/pamdanziger/2025/12/15/target-withstood-dei-boycotts-to-show-signs-of-reputation-recovery/
(more…)