Category: Solo Episodes

It’s almost smores season y’all!

Have you noticed how Hershey’s chocolates taste different lately? If you didn’t before, now you do! Today we are talking about candy, chocolate in particular, and why they’ve changed.

This month is donate life month. If you are interested in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES: https://docs.google.com/document/d/1JBJTeO1ujdFKMH_ahI-ZAGcNYX12eRQh3YHzo4UbfjI/edit?usp=sharing  

NOTE: The script for some of this episode is based on a piece that appeared in Sean J. Jordan’s _OPO Insights_newsletter on April 16, 2026.

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But the growth on your back can be your focus. #getregularcheckups

Is growth good in business? Yes, of course! BUT it can’t be the only thing you focus on, and that has been proven time after time!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES   https://www.khabirulalam.com/uploads/1/1/7/3/117391517/marketing_myopia_hbr.pdf  

https://www.ebsco.com/research-starters/marketing/marketing-myopia  

https://www.cleanersupply.com/492bff/globalassets/csius/research-reports/2025-state-of-the-dry-cleaning-industry/2025-state-of-the-dry-cleaning-industry.pdf  

Mobile Fact Sheet

Picture Source: https://www.instacart.com/company/enterprise-blog/schnucks-expands-caper-carts-to-new-stores-across-missouri-and-illinois

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Lest we forget the “Live. Laugh. Lesbian.” shirt from Target.

A Brand’s Gotta Stand For Something, Right?

Today we are talking about Katie Martell’s talk about progressiveness and brands!

If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES:

Please view this public video from Katie Martell where she gives a similar talk: https://vimeo.com/1068308524

Katie’s website: https://www.katie-martell.com/

Keisha Mabry Haymore – https://keishamabry.com/

https://www.researchgate.net/publication/233338520_Commodity_Feminism

https://www.cnn.com/2022/05/24/business-food/walmart-juneteenth-ice-cream

https://corporate.walmart.com/content/dam/corporate/documents/purpose/culture-diversity-equity-and-inclusion-report/2024-annual-belonging-diversity-equity-and-inclusion-annual-report.pdf

Dubious lists of Corporate Social Responsibility:

https://rankings.newsweek.com/americas-most-responsible-companies-2026

https://www.uschamberfoundation.org/corporate-social-responsibility/10-companies-leading-the-way-in-corporate-citizenship

https://www.forbes.com/lists/best-brands-social-impact/

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I think I am Sean’s back-up brain -Holly

Here we go with part 4 of our AMA STL conference wrap-up!

Today we are discussing Mike Allton’s talk about AI, and how it can be a help, not a hinderance!

If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES Mike Allton – https://theaihat.com/

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Getting to listen to Amanda speak was honestly an honor!

Here is part 3 of our AMA ATL wrap up series! Today we are talking about Amanda Chamov’s talk!

The link I mentioned: https://www.amexglobalbusinesstravel.com/downloads/

If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

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It really was a great conference, so let’s talk about it!

Let’s discuss more about the April 9th AMA-STL confrence!

If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

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100 episodes! Yippee!!

Good marketing is one of the most important things you can learn for your business! Let’s talk about how you can do that, with some examples. Even some personal ones!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://www.facebook.com/50Pizzas/

https://www.foodbevg.com/US/Belleville/798191913384570/50-Pizzas

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Sean’s the man, the man with a plan. A marketing plan!

If you’ve been meaning to rewatch some of our older episodes, now is the time! Today we are talking about making a marketing plan, and what questions are important to ask!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

Our previous episodes mentioned today:

Interview with Jolien part 1: https://youtu.be/vQYCxTDZESU

Part 2: https://youtu.be/qE7ULN5mPgA

BCG Matrix: https://youtu.be/JVXPAAuSlDU

Ansoff Matrix: https://youtu.be/NO69hbh9wus

GSTIC Plan: https://youtu.be/_yj30lLT2H0

SOURCES  

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions  

The Ultimate List of Marketing Strategy Planning Tools | 14 Editable Templates

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They aren’t buyin what you’re sellin.

Ever had someone come into your business and give you the dreaded “I’m just looking”? Your question to them may be the problem! In today’s episode, let’s explore what influences people to purchase!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions

https://capitaloneshopping.com/research/consumer-product-research-statistics

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Peek-a-boo! Found you!

It’s such a simple question, but business owners may not be utilizing it enough!

This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.

SOURCES  

Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions  

https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/  

https://www.surveymonkey.com/curiosity/3-easy-ways-survey-website-visitors/   https://www.jotform.com/blog/pop-up-survey/  

https://www.shopify.com/blog/how-to-make-affiliate-links  

https://www.qualtrics.com/articles/customer-experience/customer-journey-analytics/

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