Category: Solo Episodes

The one type of advertisement you can’t block!

https://youtu.be/hUk6YjDBNWc

Let’s take a road trip and learn more about outdoor advertising and billboards, one of the most reliable strategies for getting eyeballs from everyday people… but also one of the least-used among many types of products, brands and organizations!

Sean in St. Louis makes the case for why outdoor advertising is useful… and how to do it right!

NOTE: No motorists were harmed in the collection of the road trip footage in the YouTube version of this podcast! But it did make a long drive a lot more entertaining as Sean searched for billboards along the way!

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Everyone loves the biggest shopping day of the year, right?

Ever wondered why it’s called “Black Friday”? Let’s find out in today’s episode!

SOURCE: https://www.visualthesaurus.com/cm/wordroutes/the-origins-of-black-friday/

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We hope all of our listeners have a happy Thanksgiving!

From a family day, to a shopping day, and now back to a family day! Let’s talk about the shift in the meaning of Thanksgiving in today’s episode!

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Are you using 100% of your brain? Yes! In fact, we all are!

Misinformation isn’t always malicious. Sometimes you’re just that, misinformed!

Today’s episode is all about Dr. Herta Herzog and how we are giving her her rightful spot in the history of insights research!

Links to what was mentioned in the episode:

https://www.academia.edu/5878704/The_Founding_Mothers_of_Communication_Research_Toward_A_History_of_a_Gendered_Assemblage?auto=download&auto_download_source=social-news

https://www.ssoar.info/ssoar/bitstream/handle/document/90597/sopolis-herta-herzog-1910-2010.pdf?sequence=-1&isAllowed=y&lnkname=sopolis-herta-herzog-1910-2010.pdf

https://www.newyorker.com/magazine/1999/03/22/hair-dye-clairol-loreal-malcolm-gladwell

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The trilogy concludes with today’s episode!

Our trilogy of episodes concludes with the lessons Sony learned from the disastrous launch of the PlayStation 3 allowing them to find huge success with the PlayStation 4… …and Microsoft failing to learn the same lessons from the botched launch of the Xbox One, leading to a situation today where the once-valuable Xbox brand is now permanently tarnished while the PlayStation brand is still riding high.

It’s all about marketing, and it’s all here on The Marketing Gateway!

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How did Microsoft come out in front of Sony in the console war of the early 2000’s? Let’s find out!

Ever wondered how the Xbox 360 became a gaming powerhouse? It all started with a bold marketing strategy that shifted the gaming landscape!

Find out how Microsoft turned what many would consider a massive loss on the original Xbox into a monumental win with the Xbox 360!

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Do you remember the Zune? We do!

Did you know that Microsoft once tried to compete with the iPod?

In this week’s episode, we dive into the story of the Zune and what went wrong for Microsoft.

The key takeaway? Just throwing money at a product doesn’t guarantee success. Understanding your audience is everything!

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Everyone makes mistakes, but some mistakes can be more detrimental than others!

Southwest Airlines used to be one of the most beloved airlines in North America and one of the poster children of business school case studies. But recently, they’ve been under the control of an activist investor hedge fund and have been forced to become like every other airline… a move customers hate and that is ruining their brand.

Why did Southwest make these decisions, and what should they do to correct their course?

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Marketing requires a lot of decisions, but how are they made?

Have you ever wondered how a company or brand decides if it’s going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it’s a success? Wonder no more!

The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it’s a really useful tool that you can use for just about any context (as Sean explains with three examples)!

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