How many of each letter goes into the “marketing mix”?
There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!
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