The Marketing Gateway

Latest Episodes

  • Episode 7 – Interview with Vu Violet Do – Part 1

    Today we are posting part 1 of my chat with Vu (also know as Violet), one of my former students!

    How different is marketing from the corporate side versus the agency side? How does your language affect everyone’s understanding? Today we are getting to hear from someone who has been on both sides of the research!  

    From marketing beginnings all the way in Vietnam, to expanding her horizons here in the Greater St. Louis area. This week, we are interviewing Vu Violet Do, one of the best Insights Consultants I know, and she was even once a student of mine!

    Stay tuned for Part 2 on Thursday, November 13th!

    CONTACT INFORMATION: Vu Violet Do https://www.linkedin.com/in/vudosgvn/

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  • Episode 6 – All About the Ansoff Matrix – A Fundamental Tool! 

    We are going back to basics in today’s episode!

    The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you’re not familiar with it, you should be! And even if you are, it’s always a good idea to brush up on the fundamentals!

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  • Episode 5 – The 4 P’s… or is it the 7 T’s?

    How many of each letter goes into the “marketing mix”?

    There are many frameworks for defining what is conventionally known as the “marketing mix,” and if you thought it was just 4 P’s – Product, Price, Promotion and Place – you’re going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P’s, the 4 C’s, the 5 C’s, the 7 T’s, the 5 A’s… and more!

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  • Episode 4 – Interview with Lisa Richter – Part 2

    Today I am finishing my talk with Lisa Richter!

    Are you ready to learn more from one of the seasoned pros? Do you want to know why it’s important to have professional moderators run focus groups? Why is it important to talk to your customers? What can St. Louis marketers do to boost their profile? And how can aspiring marketers position themselves for success?

    We’re kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who’s full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the second of them.)

  • Episode 3 – Why No One Knew KPOP Demon Hunters Would Be a Huge Hit

    Unfortunately, no one can predict the future. Let’s talk about it!

    Have you watched KPOP Demon Hunters yet? It’s not only the biggest streaming movie of the year, but the biggest movie in the history of streaming, with a huge cultural impact to match it! But nobody thought this film was going to be as big as it’s become, and Netlfix and Sony Pictures Animation were as caught off guard as anyone. Were they asleep at the wheel… or is this just part of what happens when new ideas break through in a big way?

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  • Episode 2 – Interview with Lisa Richter – Part 1

    Today we are posting part one of my chat with Lisa Richter!

    Are you ready to learn from one of the seasoned pros? Have you ever wondered what phytoplankton are, or how research can be controversial, or how the St. Louis Cardinals can learn a thing or two from the LA Dodgers about engaging fans?

    We’re kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who’s full of interesting insights to share! In fact, we learned so much, we broke it into two parts! (This is the first of them.)


    BONUS: You’ll even learn how research is like Batman and Superman in Sean’s introduction!

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  • Episode 1 – How To Listen To Your Customers

    Episode 1 – How To Listen To Your Customers

    The Marketing Gateway starts today! Our host Sean in St. Louis (Sean Jordan) takes us through why it’s important to listen to customers… and how you can do so with confidence!

    Here’s our first episode via Youtube:

    You can also subscribe to The Marketing Gateway through Spotify or Apple Podcasts.

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