The Marketing Gateway

Latest Episodes

  • Episode 59 – Interview with Dino Delic

    You all know I love to learn, and learn I did talking to Dino!

    Have you ever wondered what St. Louis is like to someone who has never been? How can a game you might have played as a teenager be turned into a marketing tool? Does brand perception really mean that much?  

    Today we are talking about that, and more, with Dino Delic!  

    About Dino:

    Most comms teams are stuck reporting activities instead of proving impact. I help them change that. As the creator of the Data-Driven Communications (DDC) Framework, I work with Fortune 1000 comms leaders to build three capabilities most teams never learn:

    → Strategic Alignment — connect comms work to business priorities

    → Actionable Intel — create intelligence, not just dashboards

    → Demonstrate Impact — show outcomes, not just outputs

    The proof:

    → 500+ communicators across 300+ have taken the DDC Maturity Assessment

    → $2.1M in pipeline influenced by DDC-trained teams

    → 7-point higher retention among DDC customers

    I host “Earning Your Seat” — a podcast featuring comms leaders who’ve made the leap from order-taker to trusted advisor.

    I run workshops worldwide (London, NYC, Tokyo, Sydney, and more).  

    Contact Dino: https://www.linkedin.com/in/dinodelic/  

    Dino’s plug: https://www.linkedin.com/smart-links/AQEscxgQOwIDNA 

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  • Episode 58 – The Brave New World of Youth Travel Sports Tourism

    Travel sports is how I traveled as much as I did as a child. – Holly

    Travel sports may not be the most convenient as far as time and money for a family, but it can be pretty great for a local economy!

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    SOURCES:

    https://sportsplanningguide.com/the-next-evolution-of-youth-sports-destinations/ https://www.deseret.com/sports/2024/03/12/pros-cons-travel-sports/ https://projectplay.org/news/2025/2/24/project-play-survey-family-spending-on-youth-sports-rises-46-over-five-years https://medium.com/@groundwork_bill/the-most-and-least-expensive-travel-sports-4f6664d3c2e2 https://youthsportsbusinessreport.com/sports-travel-industry-trends-2025-expert-insights-on-growth-youth-sports-and-major-events/

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  • Episode 57 – The Hidden Cost of Working From Home

    I, for one, enjoy working from home.

    Working from home becoming increasingly normal was one of the only good things that came from the pandemic. Unfortunately for some businesses, that came at a huge cost. This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    SOURCES:

    https://www.thestreet.com/restaurants/troubling-trend-forces-surprising-restaurant-closures-time-out-market

    https://www.bizjournals.com/stlouis/news/2026/01/21/office-momentum-weber-shandwick-st-louis.html

    https://wfhresearch.com/wp-content/uploads/2026/01/WFHResearch_updates_January2026.pdf

    Photo Credits:

    Stadium one west building: https://www.bizjournals.com/stlouis/news/2023/11/30/anthem-to-add-250-workers-downtown-st-louis.html

    Timeout Boston: https://www.timeout.com/time-out-market-boston/faqs

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  • Episode 56 – All About Perceptual Maps

    Following the maps that lead to marketing information.

    You’ve heard of the map to the stars, but what about a map for marketing? Perceptual maps fill that role for us, and I’m going to explain them for you on today’s episode!

    SOURCE: https://www.youtube.com/watch?v=FQ2XGgbNXWY

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    (more…)

  • Episode 55 – The True Story Behind Breakfast Cereal

    Never flake on breakfast!

    https://youtu.be/SsWlDVdNo7A

    From the sanitarium to the supermarket, let talk about the history of breakfast, and how it played into marketing!

    SOURCES: https://docs.google.com/document/d/1Np2otFsqJE171_e_MXsh2fxIDybcRx1O39LcoBo6C7s/edit?usp=sharing

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    (more…)

  • Episode 54 – Why a Logo is So Much More than Some Words and Clipart

    I hope our logo is okay….

    Have you ever wondered what the thought process behind making a logo is? What do designers think of? What steps do they go through to ensure it fits the prompt?

    I did too, so I picked up a book about it! Let’s talk all about logos and how simple choices aren’t really that simple.

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    (more…)

  • Episode 53 – How we are Blurring the Lines between B2B, B2C, C2C and C2B

    As easy as 123, B2B!

    You may know what B2B means, but what about B2C,C2C, and C2B? Let’s talk about it in today’s episode!

    This month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/

    (more…)

  • Episode 52 – Chatting about Brands with Trish and Holly (Part 2)

    Even MORE brands today!

    Today we are talking about even more brands from childhood favorites to some more culturally influenced ones!

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  • Episode 51 – Chatting about Brands with Trish Mertens and Holly Wooten

    Guess who’s back? Back again!

    Today Trish, Holly, and I are talking about brands and what we know about them!

    It is interesting to see where how certain things intersect with us sometimes, regardless of age or gender!

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  • Episode 50 – How Lego ALMOST went Bankrupt Listening to the Experts

    I’m going to play with Legos after posting this.

    If you didn’t already know, and couldn’t tell by todays background, I am A HUGE Lego fan! So why not make episode 50 all about Lego?

    Today we are talking about the evolution of Lego, and how they almost fumbled the bag… er… the box!

    (more…)

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