They’re greeeeeeat! If you can design them well.
Remember Flo from Progressive? She’s not just a face; she’s a marketing genius!
In our latest podcast, we explore how mascots like Flo and the Aflac Duck have skyrocketed brand awareness and success.
They’re fun, memorable, and can capture your audience’s attention like nothing else!
(more…)SEGA!
Console wars: a battle of brands and strategies!
The secret?
Knowing your customer better than your competitor! Sega’s victory against Nintendo shows the power of understanding your audience!
(more…)Measure twice, market once… or whatever the phrase is…
Planning is everything!
In this episode, we uncover how the G-STIC framework helps marketers avoid pitfalls by clearly defining goals, strategies, and tactics.
(more…)What brands define who you are?
Ever thought about how brands shape your identity?
We’re uncovering how brands influence our identities in our latest episode. From the cool guy with a Mustang to the geek with a Prius, our choices define us!
ARTICLE https://www.scribd.com/document/734592400/schouten-mcalexander-1995
BAUM
https://en.wikipedia.org/wiki/Michael_Baum_(surgeon)
ATTRIBUTION
Leather jacket photo by https://unsplash.com/@adrianordonez?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText on https://unsplash.com/photos/man-holding-his-leather-jacket-P0W27GRvyww?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
(more…)Have you ever thought about advertising on the moon?
Ever heard of the infamous Rolling Rock ads featuring a fictitious VP of Marketing?
Their outrageous Moonvertising campaign aimed to spark conversation but left many confused instead.
SOURCES: SCHLITZ https://www.chicagotribune.com/2008/04/06/the-ad-that-made-schlitz-infamous/ https://everything-everywhere.com/the-schlitz-mistake/ https://vinepair.com/articles/schlitz-history-ad-campaign/ https://rarehistoricalphotos.com/schlitz-vintage-ads/
SOURCES: ROLLING ROCK https://www.nytimes.com/2008/12/14/magazine/14Ideas-Section2-C-t-009.html (Archive: https://archive.ph/4L4kY) https://vinepair.com/articles/rolling-rock-moonvertising-hoax/ https://www.wsj.com/articles/SB123956245254011681 (Archive: https://archive.ph/PuYCL ) https://www.winemixture.com/archives/24916 https://adsspot.me/media/tv-commercials/rolling-rock-beer-satellite-moonvertising-b5af4adb3e22
(more…)The one type of advertisement you can’t block!
Let’s take a road trip and learn more about outdoor advertising and billboards, one of the most reliable strategies for getting eyeballs from everyday people… but also one of the least-used among many types of products, brands and organizations!
Sean in St. Louis makes the case for why outdoor advertising is useful… and how to do it right!
NOTE: No motorists were harmed in the collection of the road trip footage in the YouTube version of this podcast! But it did make a long drive a lot more entertaining as Sean searched for billboards along the way!
(more…)Everyone loves the biggest shopping day of the year, right?
Ever wondered why it’s called “Black Friday”? Let’s find out in today’s episode!
SOURCE: https://www.visualthesaurus.com/cm/wordroutes/the-origins-of-black-friday/
(more…)We hope all of our listeners have a happy Thanksgiving!
From a family day, to a shopping day, and now back to a family day! Let’s talk about the shift in the meaning of Thanksgiving in today’s episode!
(more…)Are you using 100% of your brain? Yes! In fact, we all are!
Misinformation isn’t always malicious. Sometimes you’re just that, misinformed!
Today’s episode is all about Dr. Herta Herzog and how we are giving her her rightful spot in the history of insights research!
Links to what was mentioned in the episode:
https://www.newyorker.com/magazine/1999/03/22/hair-dye-clairol-loreal-malcolm-gladwell
(more…)Check out my interview with a good friend of mine, Wes Morgan!
How important is art in marketing? How is marketing evolving? And how is technology evolving the marketing landscape?
Find out this and more in my interview with Wes Morgan!
Wes’ Plug: https://www.ama.org/
Contact Wes: https://www.linkedin.com/in/morganwes/
Adventures in Advertising Wes invested the first 15 years of his career fine-tuning skills as a marketer in full-service advertising agency environments in New York, Los Angeles, Raleigh (NC), Miami and St. Louis. Brand assignments include a long list of well known and some lesser known brands such as Matchbox Toys, The United States Marine Corps, Burger King, Pizza Hut, Pepsi, Campbell’s Soup, SeaPak and Farm Rich frozen foods. Corporate Communications In 1998 Morgan refocused his career, eventually contributing to three significant corporate environments headquartered in St. Louis. As Vice President of Marketing and Director of Corporate Communications for two privately-held companies (HBE and Clayco) and as Director of Global Communications for the publicly-traded Thermadyne (NASDAQ: THMD), Morgan accumulated another dozen years experience planning, managing and implementing integrated marketing communications. Morgan Studio/East Morgan Studio/East is based on the notion that most firms have the tools in place to manage a comprehensive communications program that can help Make Good Brands Better and New Brands Known but often fall short on two critical elements: 1) solid planning and 2) commitment to managing and execution of plan.
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