Our trilogy of episodes concludes with the lessons Sony learned from the disastrous launch of the PlayStation 3 allowing them to find huge success with the PlayStation 4… …and Microsoft failing to learn the same lessons from the botched launch of the Xbox One, leading to a situation today where the once-valuable Xbox brand is now permanently tarnished while the PlayStation brand is still riding high.
It’s all about marketing, and it’s all here on The Marketing Gateway!
What lead Jolene to the MBA program at SIUE, and what big idea did her group have for Little Debbie? Find out this, and more, in part 2 of our interview!
Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.
This is part 1 of my interview with Jolene Sherman!
How does someone with an Elementary Education degree pivot into marketing? What was marketing like at the beginning of the internet age?
Let’s find out in today’s interview with Jolene Sherman!
Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.
Everyone makes mistakes, but some mistakes can be more detrimental than others!
Southwest Airlines used to be one of the most beloved airlines in North America and one of the poster children of business school case studies. But recently, they’ve been under the control of an activist investor hedge fund and have been forced to become like every other airline… a move customers hate and that is ruining their brand.
Why did Southwest make these decisions, and what should they do to correct their course?
How do you find time for you passion projects? What is the best way to look for advice? How different is marketing in real life versus the classroom? Today we are continuing our chat with Vu Violet Do!
Marketing requires a lot of decisions, but how are they made?
Have you ever wondered how a company or brand decides if it’s going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it’s a success? Wonder no more!
The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it’s a really useful tool that you can use for just about any context (as Sean explains with three examples)!
Today we are posting part 1 of my chat with Vu (also know as Violet), one of my former students!
How different is marketing from the corporate side versus the agency side? How does your language affect everyone’s understanding? Today we are getting to hear from someone who has been on both sides of the research!
From marketing beginnings all the way in Vietnam, to expanding her horizons here in the Greater St. Louis area. This week, we are interviewing Vu Violet Do, one of the best Insights Consultants I know, and she was even once a student of mine!
Stay tuned for Part 2 on Thursday, November 13th!
CONTACT INFORMATION: Vu Violet Do https://www.linkedin.com/in/vudosgvn/
The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you’re not familiar with it, you should be! And even if you are, it’s always a good idea to brush up on the fundamentals!