We hope all of our listeners have a happy Thanksgiving!
From a family day, to a shopping day, and now back to a family day! Let’s talk about the shift in the meaning of Thanksgiving in today’s episode!
(more…)Latest Episodes
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Episode – 17 Herta Herzog, The Mother of the Focus Group
Are you using 100% of your brain? Yes! In fact, we all are!
Misinformation isn’t always malicious. Sometimes you’re just that, misinformed!
Today’s episode is all about Dr. Herta Herzog and how we are giving her her rightful spot in the history of insights research!
Links to what was mentioned in the episode:
https://www.newyorker.com/magazine/1999/03/22/hair-dye-clairol-loreal-malcolm-gladwell
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Episode 16 – Interview with Wes Morgan
Check out my interview with a good friend of mine, Wes Morgan!
How important is art in marketing? How is marketing evolving? And how is technology evolving the marketing landscape?
Find out this and more in my interview with Wes Morgan!
Wes’ Plug: https://www.ama.org/
Contact Wes: https://www.linkedin.com/in/morganwes/
Adventures in Advertising Wes invested the first 15 years of his career fine-tuning skills as a marketer in full-service advertising agency environments in New York, Los Angeles, Raleigh (NC), Miami and St. Louis. Brand assignments include a long list of well known and some lesser known brands such as Matchbox Toys, The United States Marine Corps, Burger King, Pizza Hut, Pepsi, Campbell’s Soup, SeaPak and Farm Rich frozen foods. Corporate Communications In 1998 Morgan refocused his career, eventually contributing to three significant corporate environments headquartered in St. Louis. As Vice President of Marketing and Director of Corporate Communications for two privately-held companies (HBE and Clayco) and as Director of Global Communications for the publicly-traded Thermadyne (NASDAQ: THMD), Morgan accumulated another dozen years experience planning, managing and implementing integrated marketing communications. Morgan Studio/East Morgan Studio/East is based on the notion that most firms have the tools in place to manage a comprehensive communications program that can help Make Good Brands Better and New Brands Known but often fall short on two critical elements: 1) solid planning and 2) commitment to managing and execution of plan.
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Episode 15 – Marketing Showdown: The Xbox One vs The PlayStation 4
The trilogy concludes with today’s episode!
Our trilogy of episodes concludes with the lessons Sony learned from the disastrous launch of the PlayStation 3 allowing them to find huge success with the PlayStation 4… …and Microsoft failing to learn the same lessons from the botched launch of the Xbox One, leading to a situation today where the once-valuable Xbox brand is now permanently tarnished while the PlayStation brand is still riding high.
It’s all about marketing, and it’s all here on The Marketing Gateway!
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Episode 14 – Marketing Showdown: The Xbox 360 vs The PlayStation 3
How did Microsoft come out in front of Sony in the console war of the early 2000’s? Let’s find out!
Ever wondered how the Xbox 360 became a gaming powerhouse? It all started with a bold marketing strategy that shifted the gaming landscape!
Find out how Microsoft turned what many would consider a massive loss on the original Xbox into a monumental win with the Xbox 360!
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Episode 13 – Marketing Showdown: Microsoft’s Zune vs the Apple iPod
Do you remember the Zune? We do!
Did you know that Microsoft once tried to compete with the iPod?
In this week’s episode, we dive into the story of the Zune and what went wrong for Microsoft.
The key takeaway? Just throwing money at a product doesn’t guarantee success. Understanding your audience is everything!
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Episode 12 – Interview with Jolene Sherman Part 2
Here is part 2 to my interview with Jolene!
What lead Jolene to the MBA program at SIUE, and what big idea did her group have for Little Debbie? Find out this, and more, in part 2 of our interview!
Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.
Jolene’s plugs:
https://www.fluency.inc/
https://thewedge.space/ Contact information:
Jolene Sherman
https://www.linkedin.com/in/jolene-sherman/
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Episode 11 – Interview with Jolene Sherman
This is part 1 of my interview with Jolene Sherman!
How does someone with an Elementary Education degree pivot into marketing? What was marketing like at the beginning of the internet age?
Let’s find out in today’s interview with Jolene Sherman!
Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Director of Enterprise Solutions at Fluency, where she helps organizations streamline operations and unlock new revenue through automation. Jolene has led high-performing teams at Lee Enterprises, the St. Louis Post-Dispatch, and Amplified Digital Agency, always with a focus on empowering people, simplifying the complex, and driving meaningful results. She’s especially energized by working with small and mid-sized businesses and exploring how modern marketing tools can truly make a difference.
Contact information:
Jolene Sherman
https://www.linkedin.com/in/jolene-sherman/
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Episode 10 – How Southwest Airlines Tarnished its Brand
Everyone makes mistakes, but some mistakes can be more detrimental than others!
Southwest Airlines used to be one of the most beloved airlines in North America and one of the poster children of business school case studies. But recently, they’ve been under the control of an activist investor hedge fund and have been forced to become like every other airline… a move customers hate and that is ruining their brand.
Why did Southwest make these decisions, and what should they do to correct their course?
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Episode 9 – Interview with Vu Violet Do Part 2
Here is part 2 of my interview with Vu!
How do you find time for you passion projects? What is the best way to look for advice? How different is marketing in real life versus the classroom? Today we are continuing our chat with Vu Violet Do!
CONTACT INFORMATION:
Vu Violet Dohttps://www.linkedin.com/in/vudosgvn
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