Latest Episodes

Treat yo self!

What is treatonomics and how is it useful for marketing? Find out in today’s episode!

Remember to make it easy and stress free for your consumer. That’s what it is all about!

SOURCES:

https://www.cnbc.com/2025/08/09/from-lipsticks-to-concerts-the-treatonomics-trend-is-booming.html https://www.linkedin.com/news/story/the-treatonomics-trend-explained-6494332/ https://www.msn.com/en-us/money/personalfinance/treatonomics-how-small-luxuries-became-america-s-big-coping-mechanism/ar-AA1KobCN

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AI Sean, we really have to stop meeting like this.

The heyday of influencer marketing may be over in 2026!

Today we are discussing the impact of AI and bots on the industry and why brands need to rethink their strategies.

Important insight: Focus on real relationships, not vanity metrics!

SOURCES:

https://abcnews.go.com/GMA/Culture/tilly-norwood-creator-responds-fears-over-AI-actors/story?id=128262727 https://www.404media.co/hack-reveals-the-a16z-backed-phone-farm-flooding-tiktok-with-ai-influencers/ (FULL: https://archive.ph/20uwc) https://www.fraud0.com/resources/tiktok-bots-fake-accounts-scam/ https://www.vogue.com/article/from-labubus-to-brain-rot-how-2025-unfolded-on-tiktok https://www.tbsnews.net/economy/corporates/tiktok-releases-q1-2025-community-guidelines-1196201 https://clickpatrol.com/tiktok-bots-explained-how-fake-followers-and/

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You only click page 2 if you are desperate.

Are you still chasing the first page of Google? With AI searches taking over, being on page one isn’t enough anymore! 

Remember: Established brands have an edge, but new players need to innovate fast!

This is the final part of my series this week, but tune in next week as we look forward to 2026!

SOURCES:

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search https://www.getpassionfruit.com/blog/are-ai-search-referrals-the-new-clicks

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We just got an email, we just got an email, we just got an email! It is a marketing message.

Is email marketing becoming obsolete?

Join us as we uncover the harsh truth about email engagement in today’s digital world!

From spam filters to inbox blindness, it’s clear that we need to adapt!

This is part 4 of my 5 part series!

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AI Sean makes his return!

Feeling overwhelmed by AI hype? 

In today’s episode, we unpack the reality of AI’s impact on marketing and introduce the idea of Authentic Humanity. Authenticity is key in building trust with customers. 

AI can be a tool, but it’s not replacing the human touch anytime soon! 

This is part 3 of my 5 part series this week!

SOURCES: https://aimagazine.com/news/mit-why-95-of-enterprise-ai-investments-fail-to-deliver

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“Failure is the opportunity to begin again more intelligently” (Henry Ford)

In today’s episode, we dive into how major brands like Disney, Southwest Airlines, and Target strayed from their core values and faced the fallout.

The lesson? Staying true to your brand matters more than short-term gains!

This is part 2 of my 5 part series this week!

SOURCES: https://metro.co.uk/2025/12/20/airline-starts-charging-double-plus-size-passengers-25651583/ https://www.cnbc.com/2025/03/04/target-outlines-plans-to-grow-sales-by-15-billion-by-2030.html https://www.forbes.com/sites/pamdanziger/2025/12/15/target-withstood-dei-boycotts-to-show-signs-of-reputation-recovery/

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If 2025 had a marketing zodiac sign, it would be the year of the rebrand

In 2025, many brands like Apple TV and Microsoft made subtle changes that improved their image!

But then there are brands like the Philadelphia Museum of Art that learned the hard way that if you don’t engage your community, you might end up worse than you were before!

This is part 1 of a 5 part series I’m doing this week!

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Brought to you by AI Sean. Beep Boop (not really).

AI can’t do it all!

Did you know an AI named Claudius was tasked with running a vending machine and failed spectacularly? From selling products at a loss to bizarre identity claims, this episode highlights the amusing (and concerning) limitations of AI.

SOURCE: https://www.anthropic.com/research/project-vend-1

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And the award for best marketing analogy goes to… Episode 33!

Ever thought about how superheroes could relate to research?

Superman and Batman represent the two distinct styles of insights research!

While Superman can embody quantitative analysis with his broad strokes, Batman dives deep into a more qualitative understanding.

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