Ever thought about how brands shape your identity?
We’re uncovering how brands influence our identities in our latest episode. From the cool guy with a Mustang to the geek with a Prius, our choices define us!
Leather jacket photo by https://unsplash.com/@adrianordonez?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText on https://unsplash.com/photos/man-holding-his-leather-jacket-P0W27GRvyww?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
Let’s take a road trip and learn more about outdoor advertising and billboards, one of the most reliable strategies for getting eyeballs from everyday people… but also one of the least-used among many types of products, brands and organizations!
Sean in St. Louis makes the case for why outdoor advertising is useful… and how to do it right!
NOTE: No motorists were harmed in the collection of the road trip footage in the YouTube version of this podcast! But it did make a long drive a lot more entertaining as Sean searched for billboards along the way!
Adventures in Advertising Wes invested the first 15 years of his career fine-tuning skills as a marketer in full-service advertising agency environments in New York, Los Angeles, Raleigh (NC), Miami and St. Louis. Brand assignments include a long list of well known and some lesser known brands such as Matchbox Toys, The United States Marine Corps, Burger King, Pizza Hut, Pepsi, Campbell’s Soup, SeaPak and Farm Rich frozen foods. Corporate Communications In 1998 Morgan refocused his career, eventually contributing to three significant corporate environments headquartered in St. Louis. As Vice President of Marketing and Director of Corporate Communications for two privately-held companies (HBE and Clayco) and as Director of Global Communications for the publicly-traded Thermadyne (NASDAQ: THMD), Morgan accumulated another dozen years experience planning, managing and implementing integrated marketing communications. Morgan Studio/East Morgan Studio/East is based on the notion that most firms have the tools in place to manage a comprehensive communications program that can help Make Good Brands Better and New Brands Known but often fall short on two critical elements: 1) solid planning and 2) commitment to managing and execution of plan.
Our trilogy of episodes concludes with the lessons Sony learned from the disastrous launch of the PlayStation 3 allowing them to find huge success with the PlayStation 4… …and Microsoft failing to learn the same lessons from the botched launch of the Xbox One, leading to a situation today where the once-valuable Xbox brand is now permanently tarnished while the PlayStation brand is still riding high.
It’s all about marketing, and it’s all here on The Marketing Gateway!